Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 16 against week 15. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Advertisement by Ministry of Health & Family Welfare, this week to leads the Most Aired category, followed by the Aarogya Setu App on the 2nd spot. For the last three spots, we have 3 new entrants that are advertisements by Lizol, Colgate Swarna Vedshakti, and Colgate Dental Cream.
There has been no major change in the pecking order of Most Watched Campaigns of this week too, Ariel becomes the Most-Watched campaign followed Tide Plus Extra Powder and new entrant Vicks on the 3rd spot. For the last two spots, we have previous week’s players Tide and Dettol Toilet Soaps that witnessed a downfall.
Previous week players Dettol Toilet Soaps, Amul Kool, Amul Lassi, Lizol, and Savlon range of products have been replaced by new entrants. Aarogya Setu App on the 1st spot followed by Reserve Bank of India and for the last 3 spots in this category, we have the Department of Info and Relations (UP), ENO, and BYJUS Learning App.