The Advertising Agencies Association of India (AAAI) – the apex body of advertising agencies in India – announced a pan-India contest to redesign its logo in March 22. They wanted it to reflect not just their solid legacy, but also the big transformation that advertising as an industry is facing today. This new identity had to represent the seamless convergence of creativity, data and technology; driven by integration, partnership and collaboration.
Out of almost 200 entries received by AAAI, the logo designed by Tempest Advertising’s art director, Lohidasu was declared the winner. The logo fluently brought together the past, the present and the future of both AAAI and advertising. The official unveiling of the new logo at the Goafest, was done by Rohit Ohri, Chairman and CEO of FCB Ulka and film star Yami Gautam. AAAI also handed over the award money cheque of to Lohidasu.
According to Rekha Oswal, Sr. VP at Tempest Advertising, “We at Team Tempest believe in competing with ourselves, outdoing our previous best and most importantly, doing the right thing for the client, because that is what we are here for.” A statement testified by the agency’s rich history of twenty-four years and many a recognition along the way at some really prestigious events.
Tempest Advertising has donated one lakh Prize money to India Vision Foundation by Dr. Kiran Bedi.