Chennai: In a continued effort to bridge the gap between academia and the advertising industry, the Advertising Club Madras has launched Student Chapters in several leading colleges and universities across Tamil Nadu. The initiative has expanded rapidly, with new chapters now at MEPCO School of Management Studies, Sivakasi, and the Department of Communication, Madurai Kamaraj University, in addition to Trichy Government Arts College and Apollo Institute of Hospital Management and Allied Science.
This expansion aims to provide students with real-world insights and skills through direct engagement with industry leaders. The recent partnership with MEPCO School of Management Studies and the Department of Communication at Madurai Kamaraj University marks a significant milestone, with 159 students from MEPCO enrolling in the Advertising Club Madras Student Membership Program.
As part of the program, students attended customized workshops and sessions, including “What is PR?” by Mr. Ramkumar Singaram, Executive Committee Member and Co-founder/Director of Catalyst Public Relations Pvt Ltd.; “Ideas and Advertising” by Mr. Ravindran Solomon, Executive Committee Member and Founder/CEO of Soloverse; and “Career Counselling” by the Ad Club Madras team. These sessions are designed to enhance students’ understanding of the advertising, media, and communication sectors.
Commenting on the initiative, S. Balasubramanian, President of Advertising Club Madras, said, “Our Student Chapter program is a step toward connecting students with the vibrant world of advertising and media. By interacting with industry experts and participating in workshops, internships, and events, students gain invaluable leadership and management skills. This collaboration is not just about fostering talent but also about inspiring young minds to explore advertising as a rewarding career path.”
Surej Salim Kumar, Secretary of Advertising Club Madras, added:
“The Student Chapter initiative has been envisioned to create meaningful connections between academia and the advertising industry. By encouraging students to participate in hands-on workshops and interactive sessions, we aim to bridge the gap between theory and practice. This program is not just an opportunity for students to learn but also a chance for the industry to spot and nurture fresh talent.”
Dr. Balamurugan, Senior Professor & Director of MEPCO School of Management Studies, remarked, “At MEPCO, we believe in providing our students with platforms that enhance their exposure to real-world practices. This collaboration with Advertising Club Madras has been a wonderful initiative that connects our students with the advertising industry, opening doors to creative thinking, practical learning, and networking.”
Dr. Nagarathinam, Professor & HoD of the Department of Communication, Madurai Kamaraj University, shared: “Madurai Kamaraj University has always been at the forefront of bridging academia and industry. This partnership with Advertising Club Madras allows our students to gain unique perspectives, interact with seasoned professionals, and develop skills that are essential for success in advertising and communication.”
The Student Chapter program offers a range of initiatives, including:
Workshops and Webinars: Focused on advertising, branding, PR, and digital marketing.
Guest Lectures and Panel Discussions: Featuring thought leaders from the industry.
Internship Opportunities: Bridging the gap between theoretical knowledge and practical experience.
Competitions and Networking Events: Encouraging creativity and connecting with peers and industry experts.
Advertising Club Madras invites academic institutions to partner with them in offering students unique opportunities to engage with industry experts, gain valuable insights, and enhance their employability. Through these partnerships, the club aims to cultivate the next generation of leaders in advertising and communication.
For more information about the Student Chapter Program or to initiate a partnership, please contact: Indra, Manager, Advertising Club Madras – 8248717152.
