SportVot is an Indian sports platform where you can watch local match live streams, highlights and emerging athletes of India. This is made possible by SportVot’s unique media technology, the SportVot Broadcasting Suite, which makes local sports streaming easier, cheaper, and more accessible to the sports ecosystem.
This technology enables tournament organizers and clubs to fully digitize their operations – from producing multilingual interactive streams, automated highlights, and scoring to fixture management. This, in turn, helps these unique sports talents and tournaments gain more support and visibility in the country.
The platform has already broadcast
· 11,000+ tournaments
· 460,000+ games across 30+ sports
· Featured 500,000+ athletes
· Streamed 500 matches weekly.
Medianews4u.com caught up with Shubhangi Gupta Co-Founder and CMO SportVot
Q. What are SportVot’s focus areas in 2026 to grow the business and enhance technology?
In 2026, our focus is anchored around two priorities: strengthening our product and scaling the business.
On the product front, we’ve enhanced our production capabilities by integrating an AI layer that enables faster, more seamless, and intelligent content delivery. Our vision is to make high-quality sports broadcasting accessible across every level, creating a system where any game can be experienced with consistency and depth.
From a business standpoint, we’re seeing growing demand for local leagues and tournaments, with audiences increasingly invested in following teams and players within their own ecosystems. Through our OTT platform, we aim to go beyond passive viewing and drive deeper engagement, enabling fans to regularly discover and follow local competitions.
This is especially evident in emerging sports like padel and pickleball, where we’re seeing a rise in both viewership and participation. Our focus is to support this growth through consistent visibility and distribution.
We are also expanding our global and domestic partnerships, working with leagues and associations to strengthen local ecosystems and bring them to a wider audience.
Overall, our goal for 2026 is to build a connected sports ecosystem where technology and distribution come together to elevate how sport is experienced across levels.
Q. What role will SportVot AI play in this?
SportVot AI plays a focussed role in enhancing both broadcast quality and the overall value of each game. Key features include player tracking, enabling viewers to follow specific players, and instant, shareable highlights optimised for social media helping drive real-time visibility and engagement for players, teams, and organisers.
On the monetisation front, virtual advertising creates additional in-stream inventory, opening up new opportunities for brands and supporting the long-term sustainability of local leagues. We’re also working towards introducing DRS-like decision support in domestic competitions, bringing greater fairness and professionalism.
Overall, SportVot AI is designed to make sports broadcasts more engaging, shareable, and commercially viable across all levels.
Q. How is AI transforming sports broadcasting from enhancing production to unlocking monetisation opportunities?
AI is making sports broadcasting both scalable and commercially viable.
On the production side, it automates key processes like camera tracking, and highlight generation, allowing high-quality broadcasts to happen across multiple games and locations without heavy setups. This makes consistent production possible beyond just elite sport.
On the monetisation side, AI unlocks new opportunities through formats like virtual advertising, creating more brand inventory within live streams without disrupting the experience. It also enables instant, shareable highlights that increase reach and engagement, attracting more sponsors and visibility.
In essence, AI is turning sports broadcasting from a resource-heavy process into an efficient system that can scale, engage audiences, and generate revenue across all levels of sport.
Q. How much R&D does SportVot invest in areas like the Cloud Studio to ensure a hassle-free experience?
A significant part of our R&D is focused on making the SportVot Cloud Studio reliable in real match conditions. Most games don’t happen in ideal environments, so we prioritise handling unstable internet, minimising latency, and ensuring uninterrupted live production. We’re also simplifying workflows so organisers can run productions without large teams. The goal is simple: once a match begins, the system should work seamlessly.
Q. What are some of the key events SportVot is focusing on airing?
At SportVot, Our focus is on building a strong mix of sports by bringing more community and state-level tournaments online; these are high-action ecosystems that often lack visibility. Alongside live matches, we’re expanding into highlights, player stories, and other formats to keep fans engaged. At the same time, our international partnerships allow us to bring global sports content to Indian audiences, creating a more diverse viewing experience.
Q. SportVot focuses on soccer, kabaddi, and cricket. How do you plan to deepen fan engagement?
For us, it begins with consistently bringing more of these games in front of fans.
Across soccer, kabaddi, and cricket, our focus is on increasing match volumes from local leagues and associations so fans can follow teams and players regularly, not just occasionally. Alongside this, we’re building a stronger content layer, highlights, player-led stories, and easily shareable moments.
The goal is to move beyond one-off viewing to sustained engagement, where fans actively follow the sport, tracking teams, knowing players, and staying connected even beyond live matches.
Q. What potential do you see in participative sports like padel and pickleball?
We see strong potential in sports like padel and pickleball. They are fast-paced, digital-friendly, and increasingly social people play them as much for networking as for competition. With structured formats like DUPR ratings and the rise of organised tournaments, participation is growing rapidly. Our role is to support this by making these sports more visible through consistent coverage.
Q. Is it a hassle for football fans to follow the sport due to fragmented rights?
Yes, fragmentation does make it challenging. Fans often have to switch platforms depending on the league, which disrupts the experience. What we’re building is a more unified, sport-first platform where fans can discover and follow teams, players, and competitions especially across local ecosystems where this fragmentation can be avoided.
Q. What is the future of football in India given uncertainty around the ISL?
Indian football is at an interesting point right now. What’s happening at the top with the Indian Super League is important, but it’s only one part of the ecosystem.
What’s really encouraging is what’s happening on the ground. Through our work with the Mumbai Football Association, we’ve seen that even district-level tournaments put behind simple pay-per-view models of ₹9, ₹19, or ₹29, are seeing 5,000–8,000 people buying access. That clearly shows the appetite and connection fans have with local football.
Similarly, with the Assam Football Association, we’re seeing strong participation and competitive structures coming through. What this tells us is that the foundation of Indian football is very much alive. The opportunity now is to give this layer more visibility, because once these leagues and players are seen and followed, they naturally become stronger, more structured, and more sustainable over time.
Q. Are fans increasingly shifting towards digital over linear TV?
Digital is definitely growing because it offers flexibility and personalisation. At the same time, TV continues to be relevant for marquee events.
It’s not a replacement story; digital is expanding access, especially for local and domestic sports that don’t make it to television, thereby bringing more of the ecosystem into the spotlight.
Q. What are the challenges of streaming sports in remote and rural areas?
The primary challenge remains internet connectivity, which can impact streaming quality.
However, what stands out is the strong community engagement in these regions, often even higher than in urban areas. While infrastructure will improve over time, our focus is on continuing to support and amplify this passion.
Q. How does social media integration enhance the live sports experience?
Social media adds a real-time, interactive layer. Fans can react, share, and engage with moments as they happen. For organisers and players, it enables instant reach, key moments travel quickly, driving visibility and engagement.
Q. What role does SportVot’s technology play in discovering grassroots talent?
The foundation of SportVot is our technology, especially the SportVot Cloud Studio and our ability to produce games remotely. This allows us to stream matches from anywhere, from the remotest villages to cities across countries.
On top of that, features like player profiling, highlights, and OTT distribution ensure that these performances don’t stay limited to the ground. They become visible, shareable, and accessible to a much wider audience. That visibility is what ultimately helps in discovering and recognising talent.
Q. What B2B marketing initiatives is SportVot focussing on?
We’re exploring a mix of on-ground and ecosystem-led initiatives.
We’re participating in industry events like the PEAK Sportstech conference in Las Vegas, which helps us connect with global stakeholders and partners. Alongside that, we’re building a creators programme, bringing sports creators onboard as SportVot partners to cover local events, tell player stories, and create content around the ecosystem.
The idea is to grow not just through direct outreach, but by building a network that actively contributes to and expands the sports ecosystem.
