Singapore: Aleph, a global leader in digital advertising and fintech solutions across more than 130 high-growth markets, has announced the appointment of Arshan Saha as Regional Managing Director for Asia Pacific (APAC).
The appointment underscores Aleph’s continued focus on expanding its presence in one of the world’s fastest-growing and most dynamic digital advertising regions. In his new role, Saha will lead the company’s regional strategy and operations across APAC, driving growth, strengthening platform partnerships, and creating greater value for advertisers and business partners across the region.
Based in Singapore, Saha will report to Ignacio Vidaguren, Chief Operating Officer and Partner at Aleph.
Saha joins Aleph from WPP Media, where he most recently served as Chief Executive Officer for Singapore and Malaysia, in addition to overseeing Media Management & Delivery across the Asia Pacific, Middle East and Africa (APMEA) region. During his tenure, he was responsible for advancing client success, operational excellence, and product enablement across key growth areas including addressable media, influencer marketing, and commerce solutions.
With over 17 years of experience in the advertising and media industry, Saha has built and scaled data-driven businesses across several major markets, including China, India, Australia, and Southeast Asia.
Announcing the appointment, Ignacio Vidaguren, COO and Partner at Aleph, said, “I am very happy to welcome Arshan to Aleph. He brings 17 years of experience in the advertising industry, launching and scaling data-driven businesses across Asia Pacific’s most complex and competitive markets — China, India, Australia, Southeast Asia. His product and platform expertise, paired with a genuine commitment to mentorship and innovation, will be invaluable as we continue to raise the bar for what’s possible in digital advertising across APAC.”
Commenting on his new role, Saha said, “APAC continues to lead with pace in innovation and transformation leading to limitless potential, and the opportunity to lead Aleph’s growth across this incredibly diverse and fast-moving region is one I’m delighted to take on. Aleph’s combination of global scale, top-level platform partnerships, and deep local execution is unmatched, and I look forward to working alongside our talented teams across the region to unlock new possibilities for our partners, our clients, and the wider digital ecosystem.”
Aleph currently enables brands and advertisers across 15 APAC markets to access a broad portfolio of digital media partners, including Spotify, Microsoft, Pinterest, Criteo, TikTok, Snapchat, Google, X, and Reddit. Through these partnerships, the company helps local advertisers leverage global platforms while supporting publishers and technology companies with regional expertise and market-specific execution.
The company operates across more than 130 high-growth markets globally and has built partnerships with over 50 leading digital platforms. With more than two decades of experience and a presence spanning over 90 offices worldwide, Aleph continues to expand its role as a bridge between global technology platforms and local advertising ecosystems.
Saha’s appointment comes as digital advertising investments across Asia Pacific continue to grow, driven by increasing digital adoption, evolving consumer behaviour, and the rising importance of data-driven marketing solutions across the region.
