Mumbai: L’Oréal Paris has announced the launch of its latest haircare innovation – the Glycolic Gloss Range – with global brand ambassador Alia Bhatt leading the campaign. This marks Alia’s first association with L’Oréal Paris Hair Care in India, making the mega launch even more significant.
The campaign introduces consumers to the four-step Glycolic Gloss Routine – Shampoo, Conditioner, Rinse-Off Acidifier Spray, and Leave-in Serum. Infused with Glycolic Acid, the range promises restored hair quality and up to three times glossier hair.
Positioned as more than just a beauty solution, the campaign emphasizes that glossy hair reflects confidence, individuality, and ambition. To deepen its connection with women across India, L’Oréal Paris will roll out the campaign tagline “Shine Aisa, Sapne Jaisa” in eight regional languages – Hindi, Marathi, Bengali, Telugu, Gujarati, Assamese, Kannada – alongside English.
“Shiny, glossy hair is a fundamental expression of confidence. With the New Glycolic Gloss range, we, at L’Oreal Paris, envision every woman embracing her journey to self-confidence through her glossy hair,” said Dario Zizzi, General Manager, L’Oréal Paris India. “And Alia, for us, embodies this vision effortlessly – she is radiant, dynamic, and unapologetically confident.”
With this launch, L’Oréal Paris strengthens its leadership in beauty innovation, offering high-performance, scientifically backed solutions designed to empower women to look and feel their most confident every day.
