Delhi: BAce Capital-backed Healofy, India’s largest and fastest-growing women’s social network has launched 7 Indian regional languages – Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam on its platform. Prior to this, Healofy was available in English and Hindi.
Healofy’s mission is to create a vernacular social network exclusively for Indian women to feel informed, safe and empowered, allowing them to consume, connect and transact in a trusted space. Women often struggle to find relevant content and supportive communities online, and Healofy is addressing this by offering vernacular content on various topics of women’s interests such as pregnancy, parenting, food, fashion, beauty, lifestyle and others in 9 languages – English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam.
Healofy’s interface is highly user-friendly, with every feature being available in regional languages. Healofy has disrupted the traditional peer-to-peer interaction experience by introducing a chat transliteration feature which allows any user to type regional words using English characters, which the app converts on the fly into the regional script.
“It has been an incredible journey for us over the last three years. We are creating significant impact by empowering women and providing them with a safe community to connect, share, and learn in the language they are most comfortable in. Our growth rate in vernacular has been 4 times faster than that of English and this itself is a great validation of the huge need for a vernacular women’s social network”, said Gaurav Aggarwal, CEO and Co-Founder of Healofy.
Further on, Healofy envisions to help women attain financial independence by helping them earn from home via network e-commerce. By allowing women to form meaningful connections and relationships with other women in the Healofy community, the aim is to replicate the offline experience of networking and ‘shopping together’ in the online world.
With 2 million+ app downloads, Healofy has successfully created a strong community of over 500,000 Daily Active Users (DAUs) and 1 million Monthly Active Users (MAUs) on their Android app exhibiting strong engagement and retention. The platform also sees 1.5 million+ monthly website visits.
Healofy till date has raised $9.5M in funding from Omidyar, BabyTree Group (01761.HK, China’s Largest Parenting Platform, a Public company), BAce Capital – a fund backed by Alibaba’s Ant Financial Services Group, and angel investors.