Mumbai: Viacom18’s flagship General Entertainment Channel, COLORS has named Allison+Partners as its India public relations agency following a competitive agency search process. A pioneer in the GEC space, COLORS is known for bringing premium variety content for its viewers and patrons in both the fiction and non-fiction category. The channel has welcomed Allison+Partners for wide-ranging communication support given its award-winning work with a spate of innovative and iconic brands which best exemplify today’s confluence of entertainment, culture, music, and video.
“We are thrilled to add COLORS to our growing portfolio of leading consumer and B2B brands in India and look forward to developing exciting, high-impact multi-platform campaigns at the edge of creativity and innovation,” said Pranav Kumar, managing director of India for Allison+Partners. “We look forward to bringing shows and cast closer through digitally-led PR brand and corporate campaigns for COLORS via media and influencer relationships”
“As an agency, our core belief is that it’s all about the work – working together with innovative brands and talented teams, to deliver impactful results,” said Neha Merchant, senior vice president, Client Strategy and Operations of India for Allison+Partners. We feel privileged to be chosen by COLORS and excited that our thinking resonates with the Hindi GEC leader’s approach towards continued category differentiation and unique programming.”
Recently named by Provoke Media’s “Global Agencies of the Decade” and “PR Week’s “Top APAC Consultancies in 2021,” Allison+Partners continues its growth in the Asia Pacific region and key markets such as India by expanding its reach in the country.