Mumbai: Almonds Ai, a leading channel loyalty, rewards, and solutions company, today announced the launch of Kounter™, a ready-to-use, no-cost loyalty platform designed to simplify how brands engage and reward their retailers and last-mile influencers. With no infrastructure or setup costs, Kounter enables businesses to activate loyalty programs on the same day and at scale.
For retailers, Kounter serves as a single platform to earn and redeem loyalty points, track redemptions, receive reward deliveries, participate in schemes and events, learn about products, and even monetize feedback and insights from multiple brands—all in one place.
For brands, the platform offers the ability to engage and activate millions of retailers and influencers, run seamless loyalty and community programs, gather valuable market intelligence, and promote new product launches—without developing multiple apps for different initiatives.
What makes Kounter unique:
- No Infrastructure or Setup Cost: No financial burden of building traditional loyalty platforms.
- Instant Activation: Programs can be launched and activated the same day.
- Scalable and Flexible: Works for large enterprises and emerging brands alike.
- Accessible Across Channels: Available on Web and WhatsApp, without requiring a separate app.
- Gamified and Rewarding: Features like leaderboards, badges, and a diverse rewards catalog drive participation.
Highlighting the vision behind the launch, Abhinav Jain and Apurv Modi, Co-founders of Almonds Ai, said, “On average, every retailer participates in over 12 loyalty programs. However, engaging with all these apps can be overwhelming. With Kounter, we’ve addressed the real challenges brands and retailers face today, simplifying the loyalty experience while driving tangible results. Kounter is designed to eliminate friction, accelerate engagement, and deliver measurable business outcomes, all through an intuitive, user-friendly platform that works for businesses of all sizes.”
Currently, Kounter is powering 20+ brands and engaging 100K+ retailers and influencers. Almonds Ai aims to rapidly scale this number to a 1 crore+ user base, extending loyalty benefits across industries and reinforcing its commitment to driving smarter, more efficient loyalty solutions.
