Mumbai: ALTBalaji, one of India’s leading homegrown OTT platforms has launched its latest monsoon campaign, #ALTBINGEATHON. Through this campaign, the platform takes a fun route to raise awareness around staying safe at home amidst the ongoing pandemic and lift their spirits by binge-watching ALTBalaji’s entertaining content library.
Monsoon season has always brought with it multiple plans, and it can be interesting for Gen Z to spend monsoons at home. With 80% of their audience aged below 35 years, ALTBalaji introduces this quirky campaign for the youth that encourages everyone to stay at home safely while giving them a wide variety of captivating content to explore and enjoy. In addition, the OTT platform has started a social media campaign, reminding people to log into ALTBalaji and binge-watch their shows, amidst monsoons, with an engaging video.
On the campaign, Divya Dixit, SVP, Marketing & Revenue at ALTBalaji said, “Monsoon is the perfect weather to get into our cozy space and enjoy binge-watching our favorite shows while we relish the rains through the window. #ALTBINGEATHON is a reminder to our audience to go back and watch those shows they always wanted to. With 84+ Hindi original shows across all genres, we want our audiences to be spoiled for choice. We can only promise more and more entertaining content going forward.”
The company sold 4.7m subscriptions during the year and currently has an active subscriber base of over 2.3m.