Mumbai: ALTBalaji, India’s homegrown digital platform, has appointed Pitchfork Partners Strategic Consulting as its communication partner. Through this Partnership, ALTBalaji aims to strengthen its re
![Divya Dixit](https://www.medianews4u.com/wp-content/uploads/2020/11/Divya-Dixit-SVP-Marketing-Analytics-Direct-Revenue-ALTBalaji..-scaled-e1606192934626.jpg)
Divya Dixit, Senior Vice-President & Head Marketing, ALTBalaji, said: “Alternative content being the core ethos of the group, ALTBalaji is focused on building a content bouquet that serves inclusive and individualistic viewing. We are delighted to have Pitchfork on board to support us in our journey and take the platform to the next level.”
![Jaideep Shergill](https://www.medianews4u.com/wp-content/uploads/2019/11/Jaideep-Shergill.jpg)
Jaideep Shergill, Co-Founder, Pitchfork Partners, said: “We’re thrilled to partner with ALTBalaji. Our diverse experience with entertainment clients will facilitate us achieving milestones together. OTT is an ever-evolving, dynamic space and increasingly so due to the pandemic, ALTBalaji is disrupting the space by introducing content which caters to mass viewers.”
ALTBalaji has a library of 89+ Hindi originals across genres that cater to all kinds of audiences. The shows are also dubbed in regional languages like Tamil, Telugu & Malayalam, and in international languages like Arabic and Bhasa, which has helped the OTT player engage with a wide variety of consumers.