Mumbai: Makers of Ragini MMS Returns are leaving no stone unturned to promote their ‘horrex’ digital show. ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India. Racy lines like “Ragini ka Naya MMS Dekha Kya?” can now be seen on the back of 20,000 auto-rickshaws across Mumbai, Delhi, Indore, Bhopal, Lucknow, Gwalior, Kanpur, Chennai, Agra, Bangalore and Pune.
First look, teasers and trailers have already piqued audience curiosity across various online and offline platforms and theauto-rickshaw branding activity will further add to Ragini MMS Returns rage. This strategy is planned, keeping in mind the high usage of internet across Western and Northern belt of India.
Commenting on the auto-rickshaw branding activity to promote the digital show, Mr. Manav Sethi, CMO, ALTBalaji said,“Within 6 months of the launch, ALTBalaji has become India’s no.1 repository of original, unique and edgy content. We have ensured that its digital extension, Ragini MMS Returns, is a right mix of edgy content, rich talent and a marketing strategy that will create strong visibility for the show. Auto-rickshaw branding activity is an initiative that is sure to capture attention and intrigue individuals across key cities and maximum internet consumption regions.”
Ragini MMS Returns redefines boldness and sensuality all over again with actors like Riya Sen, Karishma Sharma, Nishant Malkani and Siddharth Gupta in the lead. The show explores Ragini’s life, which is entangled beyond understanding, into the deadly cocktail of horror and sensuous chaos.
Ragini MMS Returnsis streaming exclusively on ALTBalaji. Here’s is link to the first episode: