India is witnessing a surge in the number of Covid-19 cases. At the same time, an unhealthy trend that is widely growing is taking medical decisions for oneself or resorting to home care tips or suggestions from others to treat a particular medical condition.
In light of this Neuberg Diagnostics has launched a campaign titled #DoctorFirst. The campaign issued in public interest focuses on bringing a spotlight on doctors. The only professionals who should be trusted with making the right health decisions. The campaign features a young man suffering from cough and other ailments resorting to home care tips and other medicines suggested by his friends and family. The campaign features Neuberg Diagnostics’ brand ambassador MS Dhoni.
The film is conceptualized by Chennai based OPN Advertising.
Creative Agency: OPN Advertising (@thinkopn)
Creative: Chocka S & Bala Manian
Account manager: Preethi
PH: Kadhai Films
Director: George K Antoney
Producer: Hari Prasad Uday & Farooq Mohamed
DOP: Jagadeesh Ravi