Bangalore: Amagi, India’s largest TV ad network, has announced the expansion of its India ad network to key international markets – North America, Canada, Africa, Australia, Asia. Amagi will now offer advertising platform to Indian advertisers with B4U Network and Zee Bangla in these international markets. The company’s landmark move will now enable Indian advertisers to reach more than 200 million viewers viewing these channels.
Amagi’s global ad network allows advertisers to target audience across regions, while optimizing ad budgets and increasing their return on investments. Advertisers can buy ad spots through Amagi across its international network and target consumers in different markets.
The company’s ad network will now be extended to Zee Bangla and the entire bouquet of B4U Network channels including B4U Movies, B4U Music, B4U Plus and B4U Aflam. This opens up doors for several brands within India to expand their advertising footprint across the globe in markets of their choice. While this will instantly help in expanding the consumer base of Indian brands, television networks will also benefit from increased ad revenues.
One of the first Asian channels to pioneer Bollywood entertainment worldwide, B4U Network caters to the Asian diaspora worldwide and covers some of the important markets including USA, Canada, Middle East, and North Africa. The network’s collaboration with Amagi, will attract several Indian brands to its platform. Zee Bangla, the first Bengali satellite channel, will also allow Indian advertisers to target the channel’s viewership base in Bangladesh through Amagi’s network.
KA Srinivasan, co-founder and head of global operations at Amagi said, “Our endeavor is to serve as a global TV ad platform for brands within India, helping them to penetrate and capture international markets essential for business growth. And collaborating with widespread networks like B4U and Zee Bangla, who are our long-standing partners, allows us to do just that. Indian advertisers, who were earlier restricted to Indian audiences alone can now advertise worldwide and reap the benefits of global exposure. Amagi hopes to see more such partnerships with TV channels and continue to bring more Indian brands on board for international advertising.”
The advancement of such partnerships is a sign that broadcasters are looking to embrace ad technology to attract and expand their advertiser base across geographies. For Indian advertisers, it means a plethora of opportunities to advertise on worldwide TV at affordable costs. And as more Indian brands eye the global market, Amagi’s collaboration with B4U Network and Zee Bangla can prove to be valuable in scaling their business.