MUMBAI : Amazon and Dharma Productions today announced a long-termagreement that will make Prime Video India the subscription streaming home well-known films and upcoming new releases from Dharma Productions. The digital premiere upcoming Dharma releases on Prime Video will include keenly awaited films likeAe Dil Hai Mushkil starring Aishwarya Rai Bachchan, Ranbir Kapoor and Anushka Sharma, Ok Jaanu starring Aditya Roy Kapoor and Shraddha Kapoor, and Badrinath Ki Dulhania, starring Varun Dhawan and Alia Bhatt. With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their Prime membership.
“We are excited to have Dharma Productions’ library and future slate of titles the upcoming launch of Prime Video,” saidNitesh Kripalani, Director and Country Head, Amazon Video India. “We know our Prime members are going to love the broad selection of films and stories – everything soulful romance to heartfelt and funny family stories – that Dharma does so well.”
“We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platms”, said Apoorva Mehta, CEO Dharma Productions. “We at Dharma felt that the time couldn’t be more right us to mark our presence on such sought after platms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed, but will also see a huge demand users of Prime Video.”
The library of films on Prime Video will comprise of blockbuster titles like Kapoor & Sons, Brothers, Shaandaar and Gori Tere Pyar Mein, in addition to successful Dharma films in the recent past likeYehJawaani Hai Deewani, Student of the Year, Kal Ho Naa Ho, andAgneepath,to name a few.
Amazon Prime already offers unlimited free One-day and Two-day delivery to over 100 cities on eligible items India’s largest selection of products, 30 minutes early access members on top deals and more benefits an unparalleled shopping experience. Customers who are not already Prime members can learn more about the program at www.amazon.in/prime
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