Mumbai: Amazon Prime Music has launched it’s app in Hindi, following popular demand by users. At present, Hindi is the most streamed music language on Amazon Prime Music and the consumption of podcasts is also gradually moving towards Hindi with 4X growth in consumption since launch in April this year.
The Hindi interface launch is another reason for Prime customers to celebrate during this festive season. With this launch, Prime members with Hindi text preference will unearth a selection of 75 million songs, ad-free and over 10 million podcast episodes, unlimited offline downloads and a lot more. They can now listen to chartbuster hits from the movie Shershaah to trending Hindi Podcasts like Kaatil Doctor, Akbar Birbal Stories, Paisa Vaisa, Khooni and much more; without any additional cost. Following the Hindi interface for Amazon.in and Prime Video, now a customer can shop, watch and navigate through their favourite playlists in Hindi.
Commenting on the launch, Sahas Malhotra, Director, Amazon Prime Music said, “We are committed to provide the most personalized user experience and Hindi being the most streamed language on Amazon Prime Music makes this launch more special. As our Prime member base grew in India and customers started to enjoy the Hindi experience on Prime Shopping and Prime Video apps, we started hearing more and more customers requesting to access the Prime Music app in Hindi as well. This inspired us to start working to customize the experience for our users so that they can enjoy listening to music and podcasts in the language of their choice. After all, customers are at the core of everything we do at Amazon Prime Music.”
The Hindi interface will be available for Android users and will be rolled out on other devices as well.
Earlier this year, Amazon Prime Music introduced Podcasts on their service. This was followed by the recent edition of MixTape in association with T-Series.