Mumbai: Amazon Prime Video, India’s most loved streaming service, today unveiled its line-up for the prestigious 52nd International Film Festival of India, to be held in Goa from 20th November 2021. This includes the world premiere of Amazon Original Movie – Chhorii, multiple masterclasses, and interactive panels with the country’s creative stalwarts. The collaboration is a testament to IFFI and Prime Video’s common goal of promoting excellence in cinematic art and appreciation of the role diverse cultures play in creating path-breaking entertainment content.
Recognized as one of Asia’s oldest and India’s biggest international film festivals, IFFI, for the very first time in its five-decade-plus journey, is inviting video streaming services to the festival. This inclusion is reflective of the remarkable growth of the video streaming segment, its increasing role in fulfilling consumers’ entertainment needs, and fuelling the overall growth of the creative economy. As Prime Video closes in on half a decade of entertaining India, it has become the chosen home of some of the best stories and storytellers, across languages. Over the last few years, Amazon Prime Video has played a key role in taking local language stories wider and deeper, with its reach and viewership from over 99% of the country’s pin codes. This has helped remove linguistic and geographical boundaries for content and creators. Amazon Prime Video, with its international reach of over 240 countries and territories, has also played a pivotal part in taking local, authentic, stories from the best Indian talent on to a global stage.
Amazon Prime Video’s association with IFFI will extend to the exclusive world premiere of Amazon Original Horror Movie ‘Chhorii’ at the film festival, two special Masterclasses led by the creators and cast of Amazon Original Series The Family Man as well as Amazon Original Movie Sardar Udham and a curated showcase of Satyajit Ray’s evergreen films on Prime Video homepage between 20th and 28th November to commemorate the renowned filmmaker’s birth centenary.
“Over the last 5 years, at Amazon Prime Video, we have actively worked towards making local stories, from different corners of India, to viewers across the country and to the world,” said Gaurav Gandhi, Country Head, Amazon Prime Video, India. “Besides bringing cultures and people together through the power of entertainment, this has also allowed us to discover new, prolific storytellers and talent, and contribute meaningfully to India’s vibrant creative economy. We are honored to be a part of IFFI, an event that celebrates the diversity and rich cinematic heritage of India, and brings the entertainment community, content creators, and talent together. We will continue to contribute actively to the entertainment ecosystem of India by promoting local narratives that are deeply rooted in Indian culture while delivering an immersive entertainment experience to viewers”