Ambuja Cements has launched a film to mark the 77th Independence Day. The film set to a rap number features the rappers shaking a leg interspersed with visuals of youngsters from different walks of life.
The rap song that says ‘Desh Mazboot Ban Raha Hai’ opens with the young rappers at the Gateway of India. It features school students in a lab learning about spacecrafts, wrestlers engaged in practice, a young team on a terrace engrossed in what seems like agri-research, an EV startup’s workshop, a boxer training, a d young woman practising yoga, youngsters on a cricket field, a female taxi driver, a cadets parade and more. The song underlines that India is getting stronger.
ACC Cement meantime has launched a film themed ‘Jahan Bharat Basta Hai’. The narration-led film features old men seated under a banyan tree in a village wearing their traditional headgear, kids running to school together, a boatman clicking the picture of a family he is taking across the river, a man reading the newspapers at a tea stall enjoying a conversation with the shop owner, a couple of lovers at a seaface and a couple of kids flying kites with the Indian tricolour. Each of these instances are described as instances ‘where India lives’ – symbolising the quintessentially Indian banyan tree, dreams of the kids, large heartedness in interactions across strata and a sense of social belonging, and the freedom to express oneself. ACC signs off as a brand that has stood with India for 87 years and will continue to, in its strong future.
Both the brands are a part of Adani Cement, whose name appears at the end of both films.
Ajay Kapur, CEO, Cement Business, Adani Group, said, “On this auspicious occasion of India’s 77th Independence Day, we celebrate the indomitable spirit of our nation and its journey towards progress and growth. Our new films symbolise the essence of nation-building, intricately weaving into India’s growth narrative. Committed to nation-building, Ambuja Cements, and ACC embody core values – independence, unity, and dependability – as India progresses.”
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