Cochin: Telecast of Amma Mazhavillu has driven Manorama Group owned Malayalam Entertainment Channel, Mazhavil Manorama to top of the rating charts with extraordinary reach.
The grand event was aired over two days. The first part was aired on May 19th Saturday and second part was telecast on May 20th Sunday from 7PM to 12 Midnight.
As per the BARC data, the Amma Mazhavillu show had a cumulative unduplicated reach of 1,38,81,100 individuals in Kerala. In the target group comprising of Female audience 15 to 50 years, All NCCS, the show on Mazhavil Manorama amassed 94,16,480 impressions on 19th May 2018 and 71,08,530 impressions on 20th May 2018 while the next best channel, Asianet garnered 78,69,680 and 56,51,380 impressions respectively.
The show which was a part of the 25th year celebrations of the Association of Malayalam Movie Artists (AMMA) mesmerised the audience with an endless array of mind-blowing dance performances, music renditions, side-splitting comedy skits and much more. The viewers were enthralled to see their all-time favourite Tamil Super Star Surya sharing the stage with all their beloved actors from Malayalam Film Industry.
