GroupM, WPP’s media investment group, has announced the appointment of Anand Thakur as Head of Analytics, Data and Tech for GroupM Nexus in India.
GroupM Nexus comprises media performance experts in digital channels and platforms, search, social, programmatic, AI, cross-channel optimisation, and data-driven technologies and software.
Thakur brings with him more than 20 years of experience across the media industry in the information technology domain. He joins the GroupM Nexus India team from Omnicom Media Group, where he held a role overseeing IT functions such as software development, product development, UI/UX and business solutions.
At GroupM Nexus, Thakur will lead automation initiatives across all GroupM applications and contribute to shaping the solution architecture, informed an official statement. He will collaborate with agencies to expand capabilities in commerce, performance, automation and enhancements, it added. He will also participate in establishing data infrastructure for managing structured and unstructured media, and be instrumental in creating integrated campaign reporting.
Priti Murthy, President, GroupM Nexus India, said, “Anand’s rich experience in driving business service excellence will come into play in developing data-driven campaign insights and implementing efficient, technology-driven solutions and innovations at GroupM Nexus India. As we stride toward streamlining our business processes and fostering innovation, he will play a pivotal role hastening the path towards building the world’s largest performance capability engine and delivering incremental growth for GroupM agencies.”
Thakur said, “I am tremendously excited to join the GroupM Nexus leadership team. The rapid advancements in AI, machine learning, and big data analytics have opened new and exciting possibilities for optimising advertising spends. I look forward to steering the data and tech transformation at GroupM Nexus.”
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