Mumbai: Animal Planet launches a new season of Yeh Mera India starting from 15th August, every night at 8 PM, the month-long programming initiative Yeh Mera India travels across India’s most stunning national parks, nature reserves and bio-diverse regions to discover it’s rich and varied wildlife.
Animal Planet also plans to reach out to the youth and family towards the Indian wildlife through a music video ‘Party like an Animal’, composed by music duo Sachin-Jigar. Sung by leading Bollywood sensations Monali Thakur, Anusha Mani and Rahul Pandey in Hindi, Tamil and Bangla, the multi-lingual party track has gripping lyrics, vibrant choreography and glitzy performances.
The song “Toh sochta hai kya, aa chal main dikha doon, aa party karneke tarike main sikha doon, come party like an animal…” inspires viewers to come along, connect with the wild kingdom and party like an animal. The groovy and celebratory party anthem aims to capture the millennials’ attention through its trendy aesthetics and foot-tapping beats. Reminding viewers of nature’s beauty and amazing wildlife, YEH MERA INDIA seeks the current generation to be the change agents for a better tomorrow.
“We are delighted that Animal Planet gave us opportunity to connect with our fans and youth across the country. Party Like An Animal music track aims to appeal to today’s generation and sensitise them to preserve the natural world for our own future.” said Sachin and Jigar.
In its fifth year, Animal Planet’s annual programming initiative Yeh Mera India takes viewers on an immersive journey across India exploring its iconic wildlife, mystical locations, epic landscapes and colourful beauty. From Kaziranga and Manas wildlife reserves in Assam to Jawai and Ranthambore in Rajasthan, from Gir and Thar in Gujarat to Nagarhole and Shola range in Southern India, this new season of Yeh Mera India focuses on the biodiversity of different regions and extraordinary wildlife that thrives in it.