Mumbai: Industry veteran Anita Nayyar has taken charge as the Chief Operating Officer- Media & Communications, Patanjali Ayurveda Ltd.
Prior to this She was associated with Zee Group’s OTT Platform ZEE5 India as the Head of Customer Strategy and Relationships, ZEE5 India. Nayyar, who joined ZEE5 in May 2020, quit the the organisation after a one-year stint.
Before joining ZEE5, Nayyar had an elaborated 13-year stint with the Havas Media Group as CEO- India and Southeast Asia. She joined Havas in 2007 as CEO of Havas Media Group for India and South Asia.
Nayyar has played leadership roles in advertising & media agencies like Ogilvy, Lintas-Initiative Media, Mediacom, Mudra, Starcom, Havas Media Group and grown them by giving shape to business revenue streams, launching diversified disciplines.
Nayyar has been Jury & Chair for many prestigious international awards and has chaired the D&AD media awards in London and judge at Media Jury, Cannes.