Anondita Healthcare, a manufacturer of condoms and surgical gloves, has onboarded Bollywood actor Sunny Leone for its new brand ‘Shubh Samachar’ that offers Cobra Pregnancy Detection Kit.
The company will kick start a marketing campaign featuring Leone for the promotion of Cobra Rapid Pregnancy Kit, a one-step urine HCG pregnancy test kit that claims 100 pc accuracy.
Anupam Ghosh, Director, Anondita Healthcare, said, “We are delighted to have Bollywood personality Sunny Leone onboard as brand ambassador for the promotion of our new brand, ‘Shubh Samachar’ that offers the most reliable ‘Cobra Rapid Pregnancy Detection Kit’. Being far more sensitive, sensible and independent, she is a great fit for our new brand. Leading by example, Sunny Leone is inspiring the empowered women of today and she is going to be the face of our new marketing campaign focussing on the importance of timely pregnancy diagnosis.”
Leone added, “I’m honoured to be a part of Anondita Healthcare family and I’m sure ‘Cobra Rapid Pregnancy Kit’ is here to emerge as the most preferred choice of the expectant mothers as it resonates trust of such a reputed brand. I believe women deserve a life full of joy and fulfilment and here’s the best pregnancy kit for you.”
Amid the market currently flooded with a plethora of cheap quality pregnancy detection kit, the appointment of Actress Sunny Leone as the brand ambassador of “Shubh Samachar” Cobra Pregnancy detection kit is intended to increase brand awareness, gain consumers’ trust and boost sales, informed an official statement. The company is in the process of strengthening its pan-India presence, it added.
Anondita Healthcare is a prominent supplier of surgical gloves and condoms in the state-run hospitals across various states in India. It claims to contribute over 70 pc of Central Government and State Government-supplied subsidised condoms, besides exporting to SAARC countries.
