Mumbai : In the true spirit of community prosperity, Anugrah Madison, the experiential marketing vertical of Madison World conducted a modak distribution drive to promote Dabur’s Ratnaprash. The activity was conducted at two key pandals in Mumbai, namely Lal Bagh and Girgaon Cha Raja. The agency distributed over 11,000 modaks to devotees during the festival.
Dabur wanted to contribute to the festival by building a healthier community. To do so, the brand teamed up with Anugrah Madison to distribute Immunity modaks. The association at Lal Baug had set up Plasma and Blood Donation camps at the pandal. As a gesture to thank the devotees for their donation during Covid-19 times, the delicious Immunity modaks prepared with Dabur’s Ratnaprash were served to all donors. At Girgaon Cha Raja, these special modaks were served to everyone who visited the pandal to seek Lord Ganesh’s blessings. Ratnaprash is a power-packed formula specially designed with the power of potent Ayurvedic ingredients like Ashwagandha, Giloy, Mulethi ,Pippali and Abhrak Bhasma etc.It has been specially developed to build strength, stamina, Vitality and energy that’s drained out due to the stress of day-to-day living.
Commenting on the initiative Dr. Durga Prasad, Head Marketing -Ethicals, Dabur India Ltd, said: “Due to covid 19 pandemic many Puja associations are not going to set up Ganesh Idol, instead these pandals will be celebrating Puja by organizing Plasma and Blood Donation Camps. Keeping this in mind, to support these pandals and to boost immunity among the donors and visitors during this pandemic, we have created these special Modaks made with Dabur Ratanprash, which is known for boosting the immunity”.
About the campaign, Sunny Vohra, CEO, Madison Turnt & Anugrah Madison said, “Having created an offering that brings together the faith of people along with the goodness of Ayurveda to promote good health, Anugrah Madison and Dabur continue to collaborate in ventures that work towards the growth of the brand and community.”