Gurugram: BajajCapital Insurance Broking Ltd (BCI) has announced the appointment of Anuj Saraf as Senior Vice President and Head of Marketing. The move comes as the company looks to strengthen its brand positioning and accelerate its digital transformation efforts in India’s evolving insurance landscape.
In his new role, Saraf will lead BCI’s brand strategy, digital marketing, and transformation initiatives, with a focus on reinforcing the company’s positioning as a trusted insurance partner for both individuals and businesses across the country.
Saraf brings over a decade of experience in brand building and strategic marketing across insurance and consumer-focused sectors. He joins BCI from ITW Universe, where he led brand and strategy consulting mandates for a diverse client base, driving integrated marketing initiatives. Prior to that, he served as Deputy General Manager – Marketing at ACKO, leading brand, category, and growth charters across motor and health insurance. His earlier stints include roles at Xiaomi India and Emami Ltd, where he built expertise across brand strategy, media planning, and consumer engagement.
Commenting on the appointment, Venkatesh Naidu, CEO at BajajCapital Insurance Broking Ltd, said, “The insurance industry today doesn’t have an access problem, it has a trust and comprehension gap. As brokers, we operate right at that intersection, helping customers make sense of choices that often feel complex. For us, marketing goes beyond campaigns; it’s about bridging product complexity with customer clarity. Anuj brings a strong blend of consumer insight and execution experience across new-age insurance and consumer ecosystems.”
Sharing his perspective on the new role, Anuj Saraf said, “At this juncture of my career, I am looking forward to building an AI-First Marketing Culture & Approach, and am very excited to join Bajaj Capital Insurance, a brand that has earned its place as a cornerstone of financial trust in India. My focus is to apply my cross-sector experience to create a marketing engine that is data-driven, precise, and purposeful.”
