Sunday, June 14, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Cable & DTH

Arasu Cable to switch off Sun TV Network Channels from Analogue Feed

by MN4U Bureau
June 2, 2018
in Cable & DTH, Exclusive, Featured
Reading Time: 2 mins read
A A
Arasu Cable to switch off Sun TV Network Channels from Analogue Feed

Share Share ShareShare

Chennai: The Tamil Nadu Arasu Cable TV Corporation Ltd (TACTV) on Friday directed Special Tahsildars/ Deputy Managers to stop transmission of 25 Sun TV group channels in analogue mode from its network for non-conclusion of price negotiation between TACTV and Kal Media Service Pvt Ltd.

The simmering tussle between Arasu Cable and Sun TV has reached the flashing point once again due to lack of consensus in pricing the subscription revenue of Sun TV Network channels that are being aired in analogue mode on Arasu Cable.

The state owned Cable Corporation has signed two separate distribution agreements with Sun TV Network for Digital and Analogue feeds. Arasu Cable is paying Rs 4 Crores towards Monthly Subscription revenue for the Digital feed of Sun TV Network and Rs 2.75 Crores monthly for its Analogue feed. With significant increase in Digital Subscription, the volume of analogue subscription in Tamil Nadu is dwindling day by day. Due to this factor Arasu Cable TV is constantly re-negotiating and reducing the analogue related payouts with various stakeholders. However, it was not able to convince Sun TV Network to reduce the Analogue rates from Rs 2.75 Crore to a lesser amount. Hence, notice has been served and subsequently the disconnection order was also issues.

The order issued by J. Kumaragurbaran, Managing Director, TACTV, said the cable corporation issued a public notice to Kal Media (Sun TV group) on 13th May under section 4.2 of the Telecommunication (broadcasting and cable services) Interconnection Regulations 2004 for non-conclusion of the price negotiation,

“All deputy managers/ special Tahsildars are hereby instructed to stop the transmission of 25 Sun TV group channels in analog mode from the midnight of 3rd June 2018,” the order said.

Decoder boxes of all channels should be recovered from the control rooms and should be kept in the deputy manager office, according to the order.

It may be noted that both Arasu Cable and Sun TV Network locked horns in December 2017 over the pricing of its digital feed that was settled after the intervention of TDSAT.

Tags: Analogue FeedArasu CableJ. KumaragurbaranManaging Directornetworknon-conclusion of price negotiationSun TV group channelsswitch off Sun TV Network ChannelsTACTVTDSAT

RECENT POSTS

Engaging Gen Z and Gen Alpha remains central to our brand evolution strategy: Takuto Kimura, Casio India
Exclusive

Engaging Gen Z and Gen Alpha remains central to our brand evolution strategy: Takuto Kimura, Casio India

June 12, 2026
0

On the occasion of Baisakhi, Casio India, a pioneer in timekeeping innovation, had unveiled a campaign that celebrates the power...

Read moreDetails
Building reliability into every interaction becomes the core objective for long-term brand trust: Sairaj Hemachandran, REHAU India
Exclusive

Building reliability into every interaction becomes the core objective for long-term brand trust: Sairaj Hemachandran, REHAU India

June 11, 2026
0

There are elements within a home that stay with people over years of use, becoming part of everyday living without...

Read moreDetails
MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution
Cable & DTH

MIB Data Signals a Leaner, More Consolidated MSO Industry as Over a Decade of Rationalisation Reshapes Cable Distribution

June 10, 2026
0

New Delhi: India's Multi System Operator (MSO) landscape is becoming increasingly concentrated, with the latest Ministry of Information & Broadcasting...

Read moreDetails
Our strength in North India is real, but we have never treated it as a ceiling: Anupam Bansal, Liberty Shoes
Exclusive

Our strength in North India is real, but we have never treated it as a ceiling: Anupam Bansal, Liberty Shoes

June 10, 2026
0

Liberty Shoes has launched its new Healers range, which combines all-day comfort, acupressure-led support, and versatile style across workwear, everyday,...

Read moreDetails
Digital will remain our primary channel for scalable, personalized audience engagement: Ladeesh PC, Estilocus
Exclusive

Digital will remain our primary channel for scalable, personalized audience engagement: Ladeesh PC, Estilocus

June 10, 2026
0

Estilocus is a Bangalore-based menswear brand, founded in 2019, that is redefining accessible premium fashion in India. Built on the...

Read moreDetails
India’s wellness economy has moved from aspiration to necessity: Sanjeev Kumar, HARLEY of LONDON INDIA
Exclusive

India’s wellness economy has moved from aspiration to necessity: Sanjeev Kumar, HARLEY of LONDON INDIA

June 9, 2026
0

HARLEY of LONDON INDIA is a growing health, wellness, and lifestyle brand bringing a modern integrated approach to wellbeing in...

Read moreDetails

LATEST NEWS

Alpino unveils

Alpino unveils upgraded high protein oats, launches new campaign featuring The Great Khali and Mukesh Gahlot

June 13, 2026
SRF Floron

SRF Floron launches new campaign with Pankaj Tripathi to spotlight the role of refrigerants in better cooling

June 13, 2026

ANALYSIS

73% of Indians prioritise truth more than ever as brands face new trust challenge: McCann’s The Truth About Global Brands
Analysis

73% of Indians prioritise truth more than ever as brands face new trust challenge: McCann’s The Truth About Global Brands

June 12, 2026
0

Mumbai: McCann has released its latest global study, The Truth About Global Brands, revealing a major shift in how brands...

PEOPLE

Hitesh Sahijwaala
People

BUSINESSNEXT appoints Hitesh Sahijwaala to Lead APAC & MEA Growth

June 13, 2026
0

New Delhi: BUSINESSNEXT, a global banking technology company, has announced the appointment of Hitesh Sahijwaala as Head – APAC &...

MARKETING

Unilever & FIFA
Marketing

Unilever rolls out biggest-ever FIFA World Cup activation across 120 markets

June 13, 2026
0

Mumbai: Unilever has unveiled its most ambitious sports marketing initiative to date, leveraging its role as the Official Personal Care...

Subscribe to Newsletters

ADVERTISING

Promodome Communications wins mandate to lead Census 2026–27 national campaign
Advertising

Promodome Communications wins mandate to lead Census 2026–27 national campaign

June 12, 2026
0

New Delhi: Promodome Communications, a 360-degree integrated advertising and communications agency, has been appointed as the lead communication partner for...

PRINT

Mathrubhumi Group
Print

Mathrubhumi Group launches National Thought Leadership Awards in honour of M P Veerendra Kumar

May 30, 2026
0

Kozhikode: Mathrubhumi Group, Kerala’s largest media house, has launched the National Thought Leadership Awards to commemorate the legacy of late...

AUTHOR'S CORNER

Why the Same Meta Ads Strategy That Worked Two Years Ago Is Failing Today
Authors Corner

Why the Same Meta Ads Strategy That Worked Two Years Ago Is Failing Today

June 12, 2026
0

Imagine you are on your way to the office, and you might pass four or five billboards at most. Hundreds...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Hitesh Sahijwaala

BUSINESSNEXT appoints Hitesh Sahijwaala to Lead APAC & MEA Growth

June 13, 2026
Alpino unveils

Alpino unveils upgraded high protein oats, launches new campaign featuring The Great Khali and Mukesh Gahlot

June 13, 2026
SRF Floron

SRF Floron launches new campaign with Pankaj Tripathi to spotlight the role of refrigerants in better cooling

June 13, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.