Mumbai: Archies is celebrating 45 years with a digital campaign #ArchiesHaiToCelebrationHai. It has also unveiled a new merchandise collection for kids.
The campaign looks to encapsulate the essence of shared love and moments. The video looks to capture the spirit of friendship, love, and companionship. The goal it said is to evoke nostalgia and connections among people of all ages.
Varun Moolchandani, Executive Director of Archies, expressed his delight, stating, “With the launch of #ArchiesHaiToCelebrationHai, Archies continues to embody its commitment to spreading love and joy in every moment of people’s lives. The campaign echoes our dedication to understanding the pulse of every heart and providing a platform for expression and celebration.”
The campaign emphasises Archies’ role as the “wing man” for many generations, always standing by to create and celebrate memorable moments. Moolchandani added, “From birthdays to weddings, from friendship to love, Archies has been there, marking every occasion with joy and warmth.”
To complement the campaign, Archies has also introduced a merchandise collection designed for kids.
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