Chennai: Ariel- the leading detergent brand from P&G announced association with world’s second largest language learning app- Hello English, to encourage app-learners to inculcate basic life skills as a step towards eradicating gender disparity that exists in Indian Households.
The association with Hello English app reiterates that as we teach our sons how to pursue a career and give them the right exposure for it, it’s also extremely important that we add to the lessons by inculcating the values and equipping them to #ShareTheLoad when they become partners tomorrow.
Arvind Kumar, Lead Salesfrom Hello English app said, “Our platform garners immense reach on a daily basis. With the association with Ariel, we have been able to leverage this reach towards building a more equal tomorrow. Ariel is committed to improving the lives of the consumers and creating happier homes, and this is enhanced when family members share household responsibilities. While Hello English app simplifies the process of learning and excelling in English for users across cities, Ariel with laundry at its centre continues to build a diverse, empowering and gender neutral eco-system both at home and at workplace so that we can rapidly bridge the gender inequality gap in our society. We are truly excited about this partnership, and we are already seeing a strong response to the equality lessons from our users. The message is resonating with them, and we are proud to have been a part of this movement by leveraging our app to spread the message of household equality.”
Link of the campaign Ariel Sons #ShareTheLoad: