Mumbai: In a historic celebration of the culmination of their latest campaign Sons #ShareTheLoad, Ariel India attempted and achieved a GuinnessWorld Records certificate by imparting the Largest laundry lesson to sons of today, so that they can grow up to be equal partners tomorrow.
The Sons#ShareTheLoad Movement, initiated on January 24, 2019, has garnered 73MM views nationally!Ariel India has received tremendous support with a host of famous faces and diverse partners joining in to demonstrate their support
Excited on being a part of this global record and further encouraging the sons of today to Share the load, Anil Kapoor commented, “Children imbibe most of the values while they are young. I would like to thank my mom for raising us right, which is why when I married Sunita, supporting her came naturally to me. Together we’ve tried to inculcate the same values in our children as well, ensuring that irrespective of their gender, they are brought up as equipped to believe in, and demonstrate the values of sharing the load. I couldn’t be happier, that my daughter chose to marry someone who also believes in shared dreams and actions. Today, I’m glad that I am present to commemorate the GUINNESS WORLD RECORDS record of theLargest laundry lesson.This is a revolutionary step by Ariel, one that will further the cause of equality within households! Committing to #ShareTheLoad is important and will lead to happier homes across the country!”
Mandira Bedi, who has been quite vocal in her support of gender equality at home, added, “As a mother of a young son, I can confidently say that the campaign and the cause will have resonated with a lot of young moms like myself. Learning to #ShareTheLoad between partners needs to be a way of life and hence needs to be taught at an impressionable age, so that it becomes a habiteventually. I am so glad that Ariel has undertaken this initiative to encourage gender parity, and so proud of the young men here today, who by participating in the Largest laundry lesson are setting a great example for the young sons of India!”
Sonali Dhawan, Marketing Director and Fabric Care Leader,P&G India, said, “#ShareTheLoad has always sought to address the inequality within the household, by raising questions that make the viewer think, introspect and act. With Sons #ShareTheLoad, we focussed on the younger generation, who if raised in a balanced manner, will grow up to be a generation of equals – the responsibility lies withour generation of parents. We want to equip the younger generation to be able to shoulder responsibilities and do it in a manner that is interesting and engaging for them. An attempt to achieve theGUINNESS WORLD RECORDS certificatefor the Largest laundry lessonis yet another step towards creating a more equal tomorrow where the next generation exhibits household equality. Ariel will continue to be the face of the change because with Ariel, it’s so simple to do laundry that there’s no reason for anyone to not share the load!”
Watch Ariel’s Sons #ShareTheLoad campaign video here-