• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Friday, March 5, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

ASCI launch Independent Review Process to facilitate re-evaluation of recommendations by CCC

by Editorial
May 29, 2017
in Advertising, Featured
3 min read
ASCI Independent Review Process

Share Share ShareShare

Appoints Retd. Justice Mukul Mudgal as Chairman for all Independent Review Process cases and Dr. CBS Venkataramana, IAS (Retd.) as the new Chief Complaints Officer (CCO)

Mumbai: In its continuous endeavour to strengthen the professional and ethical standards in the advertising industry and ensure responsible advertising and thereby protect the interests of the consumers, The Advertising Standards Council of India (ASCI) has introduced an “Independent Review Process”. This procedure facilitates an independent mechanism to review the recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is dissatisfied with such recommendations.

The new Independent Review Process will have a Chairman, who will be a retired Judge of the Honourable Supreme Court/High Court, assisted by the Secretary General/Chief Complaints Officer, along with the Chairman or Co-chairman who was involved in the CCC recommendation and a Technical Expert, where necessary. Currently, Justice Mukul Mudgal (Retd. Chief Justice of Punjab and Haryana, High Court) has been appointed by the self-regulatory organisation as the Chairman for all Independent Review Process cases henceforth.

ASCI has been rapidly progressing on various initiatives for upholding self-regulation in advertising, safeguarding consumers’ interest and partnering with various Government bodies in restraining misleading advertisements. This has led to a substantial increase in ASCI’s responsibilities and work load. In this background, ASCI appoints Dr. CBS Venkataramana, IAS (Retd.), as the Chief Complaints Officer (CCO), who will play a vital role in driving efficient complaint redressal and 360 degree stakeholder interactions. Serving as an Indian Administrative Service (IAS) officer for about 33 years, Dr. Venkataramana has undertaken several important assignments at the State Govt. and Central Govt. level. In his role as the CCO, Dr. Venkataramana will be responsible for managing complaint lodging, investigation, redressal and follow up processes for effective compliance of ASCI codes.

SK Swamy
Srinivasan K. Swamy

Commenting on these initiatives, ASCI’s Chairman, Mr Srinivasan K. Swamy said, “ASCI is constantly evolving and seeking effective measures to enable self-regulation in advertising and compliance to ASCI codes. The inclusion of the Independent Review Process mechanism creates transparency for both advertiser and complainant in further facilitating fair judgement of complaints. Further, the appointment of Dr. Venkataramana will go a long way in ensuring speedier and more effective complaint redressal process.”

Further details on Independent Review Process:

The Independent Review Process is applicable where the CCC recommendations are made after considering the response received from the Advertiser and on fulfilling the following conditions by the party seeking review:

A written application, in the prescribed form, (available on the website www.ascionline.org) has to be submitted within 10 business days of the receipt of CCC recommendations.

The application is accompanied by a non-refundable prescribed Fee plus applicable taxes.

The Parties will be at liberty to provide additional information/material not submitted earlier together with the application as per (a) above. Additional information/material submitted by the complainant seeking a review will be sent to the advertiser who shall send his response to the ASCI secretariat in 5 business days from the date of receipt of such additional information/material.

The advertiser seeking review confirms suspension of the offending advertisement, pending the Independent Review Process recommendations.

By submitting the Independent Review Process application, it is understood that the advertiser shall accept and comply with the recommendations made by the Chairman of the Independent Review Process.

The Independent Review Process meeting will be convened once in a Fortnight/Month. Both the complainant and the advertiser will be intimated as to the date, time and venue of the meeting at least 5 business days prior to the date of the meeting.

Proceedings under the Independent Review Process are not adversarial or adjudicatory in nature and hence parties may be represented in the meeting by their company officials only.

The Chairman of the Independent Review Process, after hearing both parties, will give his/her recommendations within two business days thereafter. In case, additional information or clarification is required from either party or the technical expert, the Chairman may, as per his/her discretion, continue the hearing on another convenient date.

In the event either of the parties do not wish a personal hearing, the Chairman of the Independent Review Process may complete the review based on the additional information/material submitted and his/her findings would be conveyed over email to both the parties within a period of 2 business days.

Independent Review Process shall not be applicable in case of ex-parte CCC recommendations. However, Re-examination of such recommendations will be undertaken by the CCC on payment of prescribed fee plus applicable taxes (which at the discretion of ASCI maybe reduced/ waived off in deserving cases) and adhering to the conditions laid down in clause (a) (d) & (e) above.

Tags: Independent Review ProcessSrinivasan K Swamy

Related Posts

ZEE5 Global Announces Winners of 2021 Global OTT Content Festival
Featured

ZEE5 Global unveils content line-up for March 2021

by Editorial
March 5, 2021
0

Mumbai: ZEE5 Global, the largest OTT platform for South Asian content has announced an exciting line-up of new content releases for...

Read more
Spikes Asia 2021: Dentsu Webchutney is Country Agency of the Year
Advertising

Spikes Asia 2021: Dentsu Webchutney is Country Agency of the Year

by Editorial
March 5, 2021
0

Mumbai: Dentsu has emerged as the supreme leader at the Spikes Asia Festival of Creativity 2021. While the global advertising...

Read more
Please login to join discussion
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021
Anoop Karumathil Melethil, Maveric Systems

The focus on SEO would be high in 2021: Anoop Karumathil Melethil

March 3, 2021
Sunil Agarwal, Director, Vinod Cookware.

The new markets are big and largely untapped; we look at leveraging the first mover advantage there: Sunil Agarwal

March 3, 2021
BARC Data: IPL emerges as the cheerleader with a 23 % viewership spike, while the sports genre declined by 35%

BARC Data: IPL emerges as the cheerleader with a 23% viewership spike, while the sports genre declined by 35%

March 2, 2021

Subscribe to Newsletters

Trending

Republic Bangla engages in an innovative marketing campaign for the launch
Featured

Over 35 brands on-board R Bangla ahead of launch

by Editorial
March 4, 2021
0

Mumbai: Republic Media Network's new upcoming channel, R Bangla, gets more than 35 brands onboard even before it goes on-air....

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

Tarun Katial and Puneet Johar join hands with PKTS to launch an AI-powered platform Genius Inside

March 3, 2021
Zee Keralam all set to air Onam special programs and blockbuster movies this weekend

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

February 26, 2021
Dabur launches ‘Vatika Select’ premium range of shampoos

Dabur launches ‘Vatika Select’ premium range of shampoos

March 4, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In