New Delhi : The Advertising Standards Council of India (ASCI) upheld complaints against 185 out of 230 advertisements during the month of March 2015. Out of 185 advertisements against which complaints were upheld during March, 81 belonged to the Personal and Healthcare category, followed by 57 advertisements in the Education category and 47 advertisements in other categories.
The ASCI’s Consumer Complaints Council (CCC) found claims in 81 health and personal care product or service advertisements to be either misleading or false or not adequately/ scientifically substantiated and hence, violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Among these were ads of Wipro Enterprises’ Santoor Hand Wash, Deys Medical’s Keo Karpin Hair Oil, L’Oreal India’s Absolut Repair Lipidium and Garnier Men’s Oil Clear Face Wash, Marico’s Parachute Advanced Coconut Hair Oil and Hair & Care, Hindustan Unilever’s Dove Intense Repair Therapy Shampoo.
The CCC of ASCI also found claims in advertisements by 57 advertisers from Educational sector that were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against the advertisements of those Educational Institutions were upheld.
Apart from this complaints against misleading or unsubstantiated ads from Ecommerce & Teleshopping, Food & Beverages, Print & Broadcast Media and as many as 20 ads falling in other categories were also being upheld by ASCI.