Mumbai : Ogilvy Mumbai has conceptualized a Campaign for Asian Paints Ezycolour to build awareness for Asian Paints Colour Expert service and persuade consumers in the painting cycle to try the service by positioning it as a partner who not only tells them of the latest wall/colour trends but also enables them to implement those.
Sukesh Kumar Nayak, Executive Creative Director, Ogilvy & Mather sai, Asian Paints Colour Experts help you understand colour, design and patterns better. The core idea to introduce this service is ‘We help people know their colours better’.
“To launch this thought we decided to start by helping men express their creativity in decorating their home as it is known that men take lesser decisions about home décor than women do”. said Nayak
“The brand film is a funny incident of a man who uses this service in the most innovative manner to impress his wife. The core idea will have extension in different mediums like digital and radio” added Nayak.
Agency: Ogilvy Mumbai
Executive Creative Director: Sukesh Kumar Nayak
Production House: Curious
Director: Vivek Kakkad