Trivandrum : Asianet Satellite Communications and Dubai-based Eurostar has tied up with Xperio Labs to launch the Asianet Mobile TV app in the Gulf states in its bid to attract Malayalee expats on the occasion of beginning of Onam celebrations in Dubai.
A bouquet of 22 popular live Malayalam television channels and 20 radio channels (Malayalam, Hindi and English) can be streamed on tablets and smartphones. The subscribers can use the same account anywhere in the world.
“People are not keen to watch their favourite shows and programmes on TVs, especially the younger generation. The integration of [the] smart home concept is gaining traction in the region,” Yousuf Saidi, chief operating officer of Eurostar, told Gulf News.
Asianet announced the launch of the OTT service at the commencement of Onam celebrations in Dubai on August 22, 2015. With this launch, Asianet claims to be the first MSO in the country to launch an OTT service.
G Sankaranarayana, President & Chief Operating Officer, Asianet Satellite Communications, commented, “Asianet, with a little over 20 years of experience in the domain of Cable TV and Broadband Internet services, is pleased to reach out to the large Malayalee diaspora with Asianet Mobile TV and provide them visual entertainment that is as close as it gets to home with the anytime, anywhere app.”
S Sathishkumar, Executive Vice President (OTT), Asianet Satellite Communications, added here, “Asianet is delighted to partner with Xperio Labs, the tech wiz company that developed the app. We will be closely working with them to enliven our subscribers’ entertainment with Asianet Mobile TV and make this OTT service their daily booster dose for all information and entertainment from Kerala.”
Asianet Mobile TV will offer live content streaming of popular Malayalam channels through the app on any Android or Apple devices. It will be available in Windows soon.
Twenty Malayalam channels with a mix of rich content in Entertainment, News, Travel, Lifestyle, and Spiritual will be available, along with radio channels.
The Malayalam Channels available on Asianet Mobile TV are Asianet News, Kairali, People, Jeevan, Mathrubhumi TV, Reporter, Kappa, Rosebowl, JaiHind, Flowers, Sakhi, Janam, Shalom, MediaOne, Amrita, WE, Kaumadi, Safari, ACV and PowerVision.