Trivandrum: Malayalam News Channel from Asianet Group Asianet News has unassailable position as the premier Malayalam news channel in Kerala News Space.
Asianet News has once again proved its dominance in the market with latest numbers by Broadcasting Audience Research Council India (BARC), the new TV audience measurement rating mechanism introduced in the country.
According to official notification from Asianet News, the BARC’s weekly data released during the past two months have revealed that Asianet News is not just the leader but its viewership is more than the combined share of the number two and three news channels in Malayalam Market.
According to BARC’s latest data, Asianet News claims that it has 125% more viewership than its nearest rival Manorama News owned by the Newspaper giant Manorama Group.
“Asianet News was always the market leader even while the earlier rating system –TAM (TV Audience Measurement)-was in force. BARC, the world’s largest TV audience measurement mechanism which uses a much larger sample size of TV viewing public than TAM, which is promoted by three industry associations. Intended to bring in more reliability and authenticity for audience ratings”, said the statement from Asianet News.
As per the TAM ratings released prior to the launch of BARC Ratings, there used to be a huge neck to neck competition between the two leading news channels in Kerala Market, Asianet News and Manorama News. However, it seems the numbers of BARC Ratings are in favor of Asianet News.