• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Monday, March 8, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Astral Pipes launches its new brand campaign featuring Actor Ranveer Singh

by Editorial
February 8, 2021
in Brand Stories, Featured
2 min read
Astral Pipes launches its new brand campaign featuring Actor Ranveer Singh
Share Share ShareShare

Mumbai: India’s leading pipes manufacturers – Astral had on-boarded The Womb as its strategic advisor and creative partner a few months back. The Womb’s mandate is to help grow Astral brands and businesses in both the piping and in the adhesives categories. And The Womb has just broken its new campaign for the brand featuring Ranveer Singh.

Balcony 

Renovation 

Kairav Engineer, Vice President – Business Development, Astral Poly Technik Limited, said, “The country is giving a big push to the infrastructure sector, and the real estate industry is also showing signs of revival post-covid. But as opportunities open up, and competition grows, we thought this was a good time to take stock of the Astral brand and get ready for the future. We also needed a clear positioning for the brand that allows us to straddle all the opportunities- infra, residential, projects, and agri. We had brought The Womb in as our brand-building partner some time back, and we’re very excited with the new positioning and the new campaign we have for the brand. In addition, Ranveer coming on board as our brand endorser will help in strengthening our brand equity and solidify our leadership position in the category.”

Kawal Shoor, Co-Founder, The Womb had this to say, “When people are building their homes, they naturally think of what’s important in their eyes, or what’s visible. Our research showed that pipes were neither thought of as that important nor are they visible. You could do either make them see the importance of pipes, which is going against the grain of human nature, as people suddenly don’t start thinking of something as important just because an ad campaign says so. Or accept that reality and create a strategy around it. We chose the latter and used the inherent trust that the influence community (dealers, plumbers, etc.) had in the brand. “Why think about it, when you can leave it to the trusted expert?”

He further added, “We believe that over time, after this campaign has run, India will start giving weird responses to an innocuous question like, “kya soch rahe ho?”

Amit Sharma – Director, Chrome Pictures, stated, “The scripts were unlike any piping category films that I had seen or worked on, they had an inbuilt humor quotient which we have tried to bring alive while highlighting how consumers, on the whole, do not give much thought to the decision regarding pipes. The strangeness of the situation where the conversation of pipes is happening made these films so different. Ranveer’s energy pushed us to keep the overall film quite electric and it helped bring the campaign proposition alive.”

Credits: 

The Womb

Founders : Navin Talreja & Kawal Shoor

Account Management Head: Heval Patel

Account Management Team: Santosh Ramaswamy & Richa Shah

Planning Team: Rohit Mani & Abhijit Sharma

Creative Head : Suyash Khabya

Creative Team: Sabbir Mohammad & Shreyas Manjrekar

Astral Pipes

Vice President, Business Development: Kairav Engineer

MarCom Head: Yogen Parikh

MarCom Team: Jay SK

Chrome Pictures

Director: Amit Sharma

Producer : Daniel Amanna

Tags: Amit Sharma Chrome PicturesAstral Poly Technik LimitedChrome PicturesKairav Engineer Astral Poly Technik LimitedKawal Shoor The WombThe Womb

Related Posts

CavinKare’s CK Ranganathan named Chairman of CII Southern Region
Advertising

CavinKare’s CK Ranganathan named Chairman of CII Southern Region

by Editorial
March 7, 2021
0

CavinKare's Chairman & Managing Director, CK Ranganathan has been elected as Chairman of CII Southern region for the year 2021-22...

Read more
SUN TV Network announces 'Evaru Meelo Koteeswarulu' on Gemini TV
Featured

SUN TV Network announces ‘Evaru Meelo Koteeswarulu’ on Gemini TV

by Editorial
March 7, 2021
0

Hyderabad: As a part of its 26th-year celebrations, Gemini TV, SUN TV Network’s Telugu GEC Channel is all set to...

Read more
We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

We have 25% of our ad spends on digital platforms and 38% on print: Eshwar N, Casagrand

March 6, 2021
I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

I am proud of the ‘all woman team’ we have built & the work we do together: Richa Singh, Natural Diamond Council

March 5, 2021
Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

Digital can be precisely measured when the audience is known: Ananda Rao, Infomo

March 4, 2021
Publicis Groupe augments digital marketing capabilties into Publicis WorldWide

Publicis Groupe augments digital marketing capabilties into Publicis Worldwide

March 3, 2021
Brands Celebrating Women’s Day through their Innovative Campaign ideas

Brands Celebrating Women’s Day through their Innovative Campaign ideas

March 4, 2021
Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

Toonz Media Group to launch e-learning platform for creative learning in April: P Jayakumar

March 3, 2021

Subscribe to Newsletters

Trending

Zee Keralam all set to air Onam special programs and blockbuster movies this weekend
Featured

Zee Keralam announces digital auditions for SaReGaMaPa Keralam Li’l Champs

by Editorial
February 26, 2021
0

Kochi: Malayalam GEC Zee Keralam is introducing one of the most popular and viral musical shows 'Sa Re Ga Ma Pa...

R. Bangla to go LIVE from tomorrow, 7th March 2021at 8 am

R. Bangla goes LIVE today, 7th March 2021 at 8 am

March 7, 2021
SUN TV Network announces 'Evaru Meelo Koteeswarulu' on Gemini TV

SUN TV Network announces ‘Evaru Meelo Koteeswarulu’ on Gemini TV

March 7, 2021
Asianet to telecast a new serial “Santhwanam“ from 21st September

Asianet to telecast a new serial “Santhwanam“ from 21st September

September 19, 2020
Updated list of Channels and Channel numbers in Arasu Cable

Updated list of Channels and Channel numbers in Arasu Cable; Advantage Zee Tamil

December 2, 2017

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.