New Delhi: Astroyogi, an Astrotech platform, has launched a new digital campaign featuring three short videos with the tagline “#Gyaani toh bahut hai, par Yogi Sirf Ek”, targeting GenZ. The campaign emphasizes seeking guidance from verified astrology consultants for crucial decisions like career, marriage, or relationships. Astroyogi stands as the reliable platform for accurate astrological advice from rigorously verified experts.
The video series features relatable scenarios where young individuals make life-altering choices. In the first video, friends discuss career paths—one leans towards foreign opportunities, while the other, following Astroyogi’s advice, stays local. A job offer then confirms the accuracy of Astroyogi’s predictions.
In the second video, a heartwarming mother-daughter conversation about marriage unfolds. The mother prefers an ideal match from abroad, but the daughter, supported by Astroyogi’s forecast, remains steadfast in her decision. When her desired partner makes a timely contact, it confirms her choice and demonstrates how Astroyogi’s advice can unite different generations and cultures.
The third video shows how Astroyogi’s consultations bring clarity and positive outcomes to people’s relationships, like when a woman finds hope and connection with her partner after guidance from Astroyogi.
Meena Kapoor, founder and CEO of Astroyogi, said, “In today’s fast-paced world, young people are constantly bombarded with advice from all quarters. Our new campaign cuts through this chaos, offering a beacon of trusted guidance rooted in verified astrological expertise. We’ve implemented a stringent 4-step testing process to ensure only the most qualified astrologers make it to our platform. This, combined with our money-back guarantee, underscores our commitment to providing #asliadvice since 2001. At Astroyogi, we’re not just predicting futures; we’re empowering individuals to shape their destinies with confidence, backed by insights from thoroughly vetted professionals.”
The campaign aims to attract younger audiences with its friendly approach and practical scenarios, highlighting how Astroyogi’s services can positively influence life decisions by providing insights from certified experts. It will roll out gradually through three strategic video releases to maintain interest and will be visible on digital platforms and TV in Delhi/NCR and Rajasthan. A comprehensive promotional plan, including social media, influencers, and targeted ads, will support the campaign to reach a broad audience. Astroyogi encourages viewers to try their verified astrological advice, promising a refund if not satisfied.
Astroyogi’s brand-building exercise highlights its innovative Gen Z strategy with an ARR of around 100 crores. The tagline “Gyaani sab hain par Yogi sirf ek” underscores its exclusive role as the premier expert astrological source.
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