Ather Energy, an electric scooter manufacturers, has partnered with Tilt Brand Solutions as their brand and communications agency, for their upcoming product line. A part of Quotient Ventures, Tilt Brand Solutions is a Mumbai-based Brand & Communications consultancy.
Established in 2013, Ather Energy celebrated a decade of creating high-performance smart electric two-wheelers and shaping the EV landscape in India. Their latest offering, the Rizta, aimed at Indian families, signifies Ather’s debut in the family scooter market.
Ather has teamed up with Tilt Brand Solutions to create a thorough creative strategy for their new product line, covering brand communication planning, management, and execution.
Ravneet Phokela, Chief Business Officer, Ather Energy says, “We are thrilled to welcome Tilt as our agency partners, as we enter the next phase of our growth journey. Joe and his team bring a potent combination of deep strategic thinking and a sharp creative approach, and together we hope to engage with consumers in new and meaningful ways. We are super-excited about this partnership and look forward to shaping the future of mobility.”
Joseph (Joe) George, Founder and Group Chairman, Quotient Ventures adds, “We are thrilled to partner Ather for this critical addition to their portfolio. We are grateful to them for placing their faith in us to disrupt the market and expand their reach and footprint across the nation. As an agency, working alongside not just the pioneers in mobility of the future, but also such a passionate bunch, is both exciting and fulfilling”
