Bangalore: Ather Energy, an Indian electric scooter manufacturer, has joined hands with the Tamil Nadu Premier League (TNPL), as an Associate Sponsor for the Orange Cap & Purple Cap. Both entities have signed a deal for TNPL 2022, the 6th edition of India’s biggest regional cricket league. The association with TNPL aims at reiterating Ather’s commitment towards making EVs mainstream in the country.
“We are pleased to have Ather Energy on board as the Orange & Purple cap partner for the 2022 edition of the TNPL, taking our league to the next level. They are leaders in the electric 2-wheeler segment and we intend to jointly offer our loyal and enthusiastic fans a journey to remember”, Hon. Secretary, TNCA, Shri. R S Ramasaamy said.
Speaking on the partnership Ravneet Singh Phokela, Chief Business Officer Ather Energy, said “We are thrilled to partner with the Tamil Nadu Premier League for the 6th edition of the tournament. As the biggest regional cricket league, TNPL has built a stellar reputation for quality cricket and high-stakes entertainment. The partnership provides us with an opportunity to rapidly drive awareness and familiarity for the brand across the state, as we expand our footprint in the coming months. Cricket is followed by people across age and gender and gives us the advantage to educate the larger audience about the benefits associated with EVs and accelerate the adoption of EVs across the country”.