Mumbai: Publicis Groupe India has announced significant leadership appointments within its media operations, appointing Atique Kazi as Chief Executive Officer of Performics India and elevating Gautam Surath to Chief Strategy & Transformation Officer, Publicis Media India. The moves underline the Groupe’s continued investment in strengthening leadership and accelerating growth across its digital and performance-led media businesses.
As CEO of Performics India, Atique Kazi will lead the next phase of growth for the integrated digital marketing agency, which is part of Publicis Groupe’s global Performics network. He will report to Lalatendu Das, CEO, Publicis Media South Asia. Kazi brings with him over two decades of experience spanning digital media, technology, data-driven marketing and large-scale transformation, having partnered with leading brands to advance programmatic maturity and platform-driven marketing solutions.
In parallel, Publicis Media has elevated Gautam Surath to lead a newly formed Strategy & Transformation Office. In his expanded role, Surath will focus on strengthening and scaling capabilities across Influence, Data & Analytics, Search, Commerce, Programmatic and Martech. He will also support a smooth leadership transition as Kazi steps into his new mandate. Surath has played a pivotal role in integrating media, ecommerce, data, AI and performance marketing at Performics India, contributing significantly to its growth and delivery excellence.
Speaking on the leadership changes, Lalatendu Das, CEO, Publicis Media South Asia, said, “Atique’s appointment marks an important evolution for Performics India. His depth of experience, clarity of vision, and proven ability to scale complex digital ecosystems make him an exceptional addition to our leadership bench. At the same time, Gautam’s elevation to lead our Strategy & Transformation Office for the media division strengthens the Groupe in an equally crucial way. His steady leadership and ability to integrate media, data, AI, and commerce have shaped Performics India’s progress so far, and his new mandate allows us to double down on the capabilities that will define Publicis’ Media’s future. Together, these leadership moves position Publicis Media India to accelerate growth for our clients and deepen our competitive advantage across the region.”
Commenting on his expanded role, Gautam Surath, Chief Strategy & Transformation Officer, Publicis Media India, said, “It has been a privilege to help shape the growth of Performics India over the years, and I’m deeply proud of what our teams have built together. As I step into this new role, I’m excited to work towards further strengthening the Groupe’s capabilities across data, influence, technology, and performance. These areas are increasingly central to how clients grow and I’m committed to bringing even more coherence, integration and strategic ambition to our offering. I look forward to supporting Atique during his transition and to working closely with the wider leadership to drive the next wave of momentum for Publicis Media together.”
Sharing his perspective, Atique Kazi, CEO, Performics India, said, “Performics India sits at a defining moment—where data, technology, and creativity converge to open extraordinary possibilities for brands. I’m energised by the scale of opportunity ahead of us and by the talent within the organisation. Together with the teams, I look forward to building solutions that are not just innovative but genuinely transformational for our clients. Performics has a strong legacy within Publicis Groupe, and we are now poised to shape the next chapter of its growth.”
