Mumbai: Atul Projects, a real estate developers in Mumbai, has announced the appointment of Piyush Niljikar as Head of Marketing.
Having accumulated over 15 years + in advertising, brand development and integrated marketing communications, Piyush brings in vast experience that will be key in establishing Atul Projects brand presence as well as spearheading its growth in the next phase.
Piyush’s career encompasses overseeing marketing campaigns in creative agencies and real estate companies. He has led integrated campaigns at Creativeland Asia and WYP Worldwide and worked with brands like Mercedes-Benz India, Godrej Cinthol, United Colors of Benetton, ZEE5, ARROW and TAJ Group. In real estate, he was Head Of Marketing & PR at CCI Projects, driving a sell-out in 18 months. His last stint was at Ashwin Sheth Group where he led the award-winning #SpotTheOrangeDot rebranding campaign and marketing campaigns for group’s portfolio in MMR region.
His work has been recognized at Kyoorius Creative Awards, Clio Awards, GOA Fest, CMO Asia Awards, m-Cube and Realty Plus Awards.
Speaking on the appointment, Aakash Patel, Managing Director for Atul Projects, said, “We are delighted to welcome Piyush to the Atul Projects family. His extensive experience in brand building and integrated marketing is perfectly aligned with our vision of redefining luxury living through innovation and quality. As a legacy brand with a strong foundation, Atul Projects is committed to evolving with the times while maintaining the trust and excellence we have built over decades. Piyush’s leadership will be instrumental in amplifying our brand presence and driving impactful, customer-centric campaigns that will take us to new heights.”
Sharing his excitement on joining Atul Projects, Piyush Niljikar said, “I am truly excited to join Atul Projects at this pivotal moment in its journey. Atul Projects has a rich legacy and strong commitment to quality and transparency. I look forward to leading marketing & branding initiatives that not only pushes brand narrative but also resonates with our customers and drives business numbers.”
Piyush is joining Atul Projects as the brand expands its residential portfolio throughout MMR region. As noted, Piyush’s strategic vision will combine the organization’s strong legacy with creative, data-driven and consumer-focused marketing solutions to support Atul Projects’ brand vision.
