Audio storytelling platform Audible has launched its brand campaign ‘Sunke Toh Dekho’, highlighting how the service can be weaved into audiences’ lives, especially when their hands are busy but their minds are free. The three brand films have been conceptualised and produced by Supari Studios and feature actor Kareena Kapoor Khan, and authors Chetan Bhagat, and Amish Tripathi.
The films paint three distinct scenarios of how the service can integrate into the daily lives of listeners. In each film, Kareena Kapoor Khan, Chetan Bhagat, and Amish Tripathi interact with people in a metro train, a traffic jam, and a gym session, urging them to stop “wasting time” and explore the audio universe. Khan, Bhagat and Tripathi also spotlight the breadth of Audible’s catalog across genres – action, adventure, horror, education, self-help, and formats such as audiobooks, podcasts, and scripted originals.
The films will be leveraged across digital, ATL and BTL mediums such as Out-of-Home (OOH), Google display networks, news and transaction apps and across corporate tech parks in Mumbai and Bangalore.
Shailesh Sawlani, Country Manager, India – Audible, said, “Our ‘Sunke Toh Dekho’ campaign spotlights how Audible is woven into the fabric of our audience’s lives as an integral companion, offering entertainment and enlightenment while driving, working out, or during a commute. The brand films showcase our diverse content library, and the array of genres and formats we offer, across audiobooks and podcasts voiced by renowned talent. We want to inspire listeners to transform their idle moments into opportunities for enrichment through entertainment.”
Akshat Gupt, Co-founder, Chief Creative Officer and Director, Supari Studios said, “For this campaign, our focus was on capturing relatable moments where minds wander freely and merging them with the joy of storytelling. In each of the three films, Kareena Kapoor Khan, Chetan Bhagat and Amish Tripathi ingeniously bring joy, entertainment, and learning into the lives of protagonists who are bored or irritated during mundane tasks, illustrating the transformative power of audio entertainment. Using humour as our guide, we nudged audiences towards embracing Audible by showcasing the joy of listening and landing the message ‘Sunke Toh Dekho”.
Sharing his experience, author Chetan Bhagat added, “As a storyteller, I believe that stories, in any format, are powerful and can inspire and uplift people. This film encourages my fans to view their commute as a time to enrich their lives with valuable audio content on Audible.”
