Thursday, November 6, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Axis Bank’s platform Achh.ai created by AutumnGrey Bangalore looks to merge savings with the spirit of giving

by MN4U Bureau
November 14, 2024
in Marketing
Reading Time: 1 min read
A A
Axis Bank's platform Achh.ai created by AutumnGrey Bangalore looks to merge savings with the spirit of giving
Share Share ShareShare

MUMBAI: AutumnGrey Bangalore, a Grey Company along with Axis Bank has launched Achh.ai. This is a platform dedicated to making festive shopping more thoughtful and rewarding. Through Achh.ai, a cinsumer can now not only discover exclusive offers but also receive gentle reminders to do good along the way, aligning with the companies say is the true spirit of the season.

By allowing users to type or speak to find deals, Achh.ai aims to ensure a seamless experience while introducing an element of mindfulness to festive shopping.

The platform’s approach aims to align with Axis Bank’s philosophy of ‘Dil Se Open’, extending this openness to include acts of achhai (goodness), especially during a time when giving matters most.

Anusha Shetty, chairperson, group CEO Grey India, said, “We envisioned Achh.ai as more than a tool for finding discounts; it’s a celebration of kindness and community. It’s our way of bringing a little more achhai to each shopping moment, elevating festive buying to something more impactful.”

Influencers like Jatin Sapru, Karan Wahi, Nupur Sanon, Saransh Goila etc have shared their experiences with Achh.ai across food, shopping, travel etc.

Tags: Achh.aiAnusha ShettyAutumnGrey BangaloreAxis BankGrey IndiaJatin SapruKaran WahiNupur SanonSaransh Goila

RECENT POSTS

YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service
Marketing

YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service

November 6, 2025
0

Mumbai: After creating waves by featuring Ekta Kapoor in a first-of-its-kind brand film — and earlier collaborating with Divyanka Tripathi...

Read moreDetails
Duroflex rebrands with fresh identity, anchored in ‘Designed to De-Stress’ purpose
Marketing

Duroflex rebrands with fresh identity, anchored in ‘Designed to De-Stress’ purpose

November 6, 2025
0

Mumbai: Duroflex Limited, a sleep and comfort solutions brand, today announced a bold new chapter in its journey with the...

Read moreDetails
India’s First AI Influencer Naina redefines human–AI dynamics by seeking human advice
Marketing

India’s First AI Influencer Naina redefines human–AI dynamics by seeking human advice

November 6, 2025
0

Mumbai: In a groundbreaking move that flips the traditional human–AI dynamic, Naina—India’s first AI influencer—has made headlines by seeking guidance...

Read moreDetails
RCB Poised to Top IPL Franchise Valuations at $140 Million After Historic Title Win: Qoruz
Marketing

Diageo to Exit IPL Arena, Puts Royal Challengers Bengaluru Up for Sale

November 6, 2025
0

Bengaluru: The iconic Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB) has officially been put up for sale. UK-based...

Read moreDetails
Nazara Technologies unveils new brand identity to reflect its evolution into immersive gaming experiences
Marketing

Nazara Technologies unveils new brand identity to reflect its evolution into immersive gaming experiences

November 5, 2025
0

MUMBAI: Nazara Technologies a diversified gaming and sports media company, today announced the launch of its new brand identity, representing...

Read moreDetails
Formula 1® and Heineken® announce expanded multi-year Global Partnership
Marketing

Formula 1® and Heineken® announce expanded multi-year Global Partnership

November 5, 2025
0

Mumbai: Formula 1® has announced the extension and expansion of its Global Partnership with Heineken® following nearly 10 years of...

Read moreDetails

LATEST NEWS

Smriti Mandhana leads Rexona’s ‘Maidan Mein Utro’ campaign, championing women’s everyday confidence

Smriti Mandhana leads Rexona’s ‘Maidan Mein Utro’ campaign, championing women’s everyday confidence

November 6, 2025
YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service

YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service

November 6, 2025

ANALYSIS

98% of mid-market marketers believe AI will improve marketing effectiveness: WARC and Intuit Mailchimp
Analysis

98% of mid-market marketers believe AI will improve marketing effectiveness: WARC and Intuit Mailchimp

November 6, 2025
0

Mumbai: A new study by WARC and Intuit Mailchimp, presented by LIONS Advisory, reveals that mid-market companies are increasingly turning...

PEOPLE

Oroos Confectionery names Manish Babuta as Head of GT Sales
People

Oroos Confectionery names Manish Babuta as Head of GT Sales

November 6, 2025
0

Mumbai: Oroos Confectionery Pvt. Ltd., an innovation-led Indian packaged food brand committed to redefining indulgence for the next billion consumers...

MARKETING

YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service
Marketing

YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service

November 6, 2025
0

Mumbai: After creating waves by featuring Ekta Kapoor in a first-of-its-kind brand film — and earlier collaborating with Divyanka Tripathi...

Subscribe to Newsletters

ADVERTISING

Creativefuel appoints Tanmay Sinha as AVP – Business Solutions & Operations
Advertising

Creativefuel appoints Tanmay Sinha as AVP – Business Solutions & Operations

November 6, 2025
0

Mumbai: Creativefuel, a creative agency and among the few with the largest portfolio of owned IPs, has announced the appointment...

PRINT

Dainik Bhaskar’s ‘Sarthak Deepawali 2025’ inspires India to celebrate with purpose
Print

Dainik Bhaskar’s ‘Sarthak Deepawali 2025’ inspires India to celebrate with purpose

October 23, 2025
0

Mumbai: Dainik Bhaskar Group has launched the 2025 edition of its much-loved festive initiative, Sarthak Deepawali, carrying forward its tradition...

AUTHOR'S CORNER

Dream, Drive, Deliver: A Modern Marketer’s Mantra
Authors Corner

Dream, Drive, Deliver: A Modern Marketer’s Mantra

November 6, 2025
0

My masters taught me frameworks of marketing. My career and hands-on practice taught me to constantly question them. Strategies are...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Omnicom Media Group’s PHD India wins integrated media mandate for Marico

Omnicom Media Group’s PHD India wins integrated media mandate for Marico

November 6, 2025
Smriti Mandhana leads Rexona’s ‘Maidan Mein Utro’ campaign, championing women’s everyday confidence

Smriti Mandhana leads Rexona’s ‘Maidan Mein Utro’ campaign, championing women’s everyday confidence

November 6, 2025
YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service

YesMadam onboards Sakshi Tanwar to launch Korean Body Polishing Service

November 6, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.