Mumbai: Azzaro has announced the appointment of emerging actor and style icon Ibrahim Ali Khan as its new Fragrance Local Ambassador in India. Ibrahim will feature in the upcoming Azzaro Wanted campaign, highlighting the new Forever Wanted Elixir fragrance.
Created to seduce and be desired, Azzaro Wanted fragrances are designed for individuals who embrace elegance, hedonism, and audacity. Ibrahim Ali Khan’s charisma, distinctive style, and energetic lifestyle perfectly align with the brand’s vibrant and daring spirit.
“Ibrahim has a magnetic personality, a genuine and captivating aura that made him a perfect match to embody the bold spirit of Azzaro Wanted in India,” said Charles-Alexandre Boczmak, General Manager of L’Oréal International Distribution SAPMENA.
Commenting on the collaboration, Ibrahim Ali Khan added, “Azzaro Wanted isn’t just a range of fragrances, it’s an attitude. Strong, bold and full of character, it captures my spirit perfectly.”
The Forever Wanted Elixir fragrance represents the essence of seduction — a bold, unforgettable signature for men who thrive on daring self-expression. With over 1.4 million Instagram followers, Ibrahim is rapidly emerging as a youth icon and a trendsetter, making him the perfect face for Azzaro’s latest campaign in India.
