Mumbai: Colors to premiere new fiction drama, Bahu Begum, on 15th July 2019. The show explores the journey of three individuals Azaan, Shayra and Noor entangled in a web of love, revenge and penance as destiny forces them to stay together in a holy matrimony.
Begum Raziya is the matriarchal head of the most prestigious family of the city who has created her own dynasty by being at the forefront of politics and public life. She immensely loves her son Azaan and her world revolves around him. On hearing about her son’s return from London, she gets thrilled and gears up to share the big news of getting his marriage fixed to his childhood friend. But as destiny would have it, Azaan returns home with the love of his life Shayra.As Azaan gets torn between the rules of love and friendship circumstances, what will he eventually choose wil be the future story of Bahu Begum.
Set against the ostentatious backdrop of Bhopal, the show beautifully depicts the royal Islamic vignette, culture, and meaningful symbolic rituals surrounding marriage.
Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom 18 said, “In a country traditionally so rich in culture and ideologies, it has been our endeavor at COLORS to bring alive stories from varied cultural backgrounds to the small screen. Bahu Begum’s rich backdrop and intriguing storyline coupled with an outstanding cast, will enable us to make way into our audiences’ hearts once again. With Choti Sarrdaarni, Bahu Begum and Bepanah Pyaarr, we hope to entertain viewers with variety of content through our weekday entertainment .”
Resonating with similar sentiments, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18 commented, “With a royal Islamic backdrop, the show recounts the journey of three individuals whose lives are entwined with one nikaah. With strong emotions like love, penance and revenge, as the core concept of the show, Bahu Begum will explore the multiple shades and rules of love and friendship. We are delighted to have an ensemble cast of -Simone Singh, Arjit Taneja, Diana Khan and Sameeksha Jaiswal justifying their roles brilliantly. Also, we are extremely glad to begin a new partnership with LSD productions to bring forth a show with a captivating storyline.”
Commenting further, Prateek Sharma from LSD Films said, “Bahu Begum will depict love, revenge and complexities revolving around a Nikaah. The look and feel of the show is very classy and royal and the set design is also in sync with this theme. The viewers will experience royalty white marble work, vintage artefacts, and Urdu calligraphy motifs. The dialect of the show is also very poetic and has a Nawabi touch to it. With love and friendship as the two most contrary relationships, we are sure the audience will enjoy this fascinating story.”
Produced by LSD Films, the show features Arjit Taneja as Azaan Ali Khan, Sameeksha Jaiswal as Noor, Diana Khan as Shayra Anwar, and Simone Singh as Begum Raziya. The show will be aired every Monday to Friday at 9.30 pm.