Chennai: Balaji RD has joined WPP Media as Client Lead. Based out of Chennai, he will be responsible for driving client partnerships and delivering integrated media solutions across key accounts.
Balaji joins WPP Media from R K Swamy Limited, where he served as Vice President. His return underscores WPP Media’s focus on strengthening leadership capabilities and deepening its presence in regional markets.
With nearly two decades of industry experience, Balaji brings a strong background in media strategy, integrated marketing, and business transformation. Over the course of his career, he has worked with leading organisations including VDO.AI, Wavemaker, MEC, Maxus, Lintas, and EventXpress Management Services.
He began his professional journey in 2005 as an Operations Executive at EventXpress Management Services, steadily building expertise across multiple facets of the marketing ecosystem.
Balaji’s core strengths span Media Strategy, Integrated Marketing Strategy, Marketing Transformation, Connected TV (CTV) and Programmatic Ecosystems, as well as the application of Generative AI in marketing—areas that are increasingly central to modern media planning and execution.
