Sports gaming platform BalleBaazi announced its rebranding to SportsBaazi. Along with a new brand logo, SportsBaazi also announced the launch of its ‘Live mein hai vibe’ campaign to introduce the watch-and-play category of skill games on its platform.
The company’s decision to rebrand and foray into the Watch-and-Play category is aimed at bringing different formats and innovative user experiences to redefine how fans experience and interact with sports. SportsBaazi is also preparing to unveil a new avatar that promises to immerse Indian sports spectators in a gaming experience while the event unfolds.
Commenting on the rebranding, Saurabh Chopra, Co-Founder and CEO at SportsBaazi, said, “Our journey began with a simple yet powerful vision of making sports gaming fun while building a community of sports enthusiasts in the country. With SportsBaazi, and the introduction of our spectator engagement category, we are not just rebranding but reimagining and building the future of live sports gaming in India.
“Our new identity and category will provide fans with a unique opportunity to come closer to the action and engage in real-time.”
Understanding that sports fans go through a range of emotions while watching a game live, SportsBaazi conceptualised its “Live mein hai vibe” campaign. The films resonate with the dynamic nature of live sports experiences and feature India’s pace legend, Zaheer Khan.
Watch and play is a concept where fans not only watch their favourite sports, but also actively participate in them through live skill games.
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