Content studio Banijay Asia announced its foray into live entertainment and special events, with the pre-match entertainment ceremony at the India-Pakistan cricket match.
Produced and executed by Banijay Asia and orchestrated by BCCI, the event, titled ‘A Musical Odyssey’ took place at the Narendra Modi Stadium in Ahmedabad, before an audience of over 100,000 cricket enthusiasts.
The evening, directed by Varun Gupta, comprised opening and a mid-innings act, with performances by Shankar Mahadevan, Arijit Singh, Sunidhi Chauhan, Neha Kakkar, Darshan Rawal and Sukhvinder Singh.
Commenting on the project, Deepak Dhar, Founder & Group CEO, Banijay Asia & Endemol Shine India, said, “We are honoured and humbled to be part of a historic evening, by the Board of Control for Cricket in India (BCCI), and would like to thank the entire BCCI team for their confidence in us. This event marked the first foray for Banijay Asia into the live entertainment space, an area which, with the support of Banijay Events, it hopes to grow. We believe in creating unique and unforgettable experiences, and this evening was a testament to our commitment to bringing home unforgettable entertainment experiences.”
The announcement comes months after the global launch of Banijay Events, and Banijay’s acquisition of live entertainment specialist Balich Wonder Studio. Banijay Events will look to partner with Banijay Asia in the region to expand its efforts in this space, informed an official statement.
Banijay Asia was launched in 2018 as a JV between Deepak Dhar and the Euro 3.2 bn (2022) global media and entertainment group Banijay.
Banijay has in its fold 130 production companies in more than 20 countries including Banijay Asia and Endemol Shine in India. It has a complementary live entertainment business, Banijay Events, globally.
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