Monday, June 23, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

Barbie marks its 65th anniversary with the launch of the ‘You Can Be Anything’ campaign in India

by MN4U Bureau
September 27, 2024
in Marketing
Reading Time: 1 min read
A A
Barbie marks its 65th anniversary with the launch of the ‘You Can Be Anything’ campaign in India
Share Share ShareShare

Mumbai: Barbie marks its 65th anniversary with the launch of the inspiring ‘You Can Be Anything’ campaign in India! Leading the charge is Harmanpreet Kaur, the captain of the Indian Women’s National Cricket Team, joined by five bright young Barbie fans. These kids were handpicked during the company’s nationwide Barbie You Can Be Anything Tour, held exclusively at Hamleys.

ADVERTISEMENT

Harmanpreet Kaur is now part of Barbie’s global Role Models community, standing alongside women like Ibtihaj Muhammad, Misty Copeland, and Hollywood director Ava DuVernay. 

On Instagram Kaur wrote, “Thrilled to join @Barbie in their groundbreaking ‘You Can Be Anything’ campaign in India!

“Growing up in Moga, my sister’s journey from playing with her favorite Barbie teacher doll to becoming a real-life educator showed me the power of tangible role models. Barbie inspires not just dreams but real possibilities—from leadership and science to creativity and innovation.

“Joining this incredible community of Barbie role models is a commitment to empower and inspire every girl to see beyond traditional boundaries and strive for their limitless potential. Like the support I received growing up, I want to ensure every young kid feels empowered to pursue their passions without boundaries, embracing the infinite possibilities ahead. Together, let’s inspire and empower.”

Campaign Film Link: https://www.mybarbie.in/

Tags: Ava DuVernayBarbieHamleysHarmanpreet KaurHollywoodYou Can Be Anything

RECENT POSTS

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Read more
Canon India enhances cinema expertise with Kiran Deohans and Sudhir Koushik as new Cinema EOS Ambassadors
Marketing

Canon India enhances cinema expertise with Kiran Deohans and Sudhir Koushik as new Cinema EOS Ambassadors

June 23, 2025
0

Mumbai: Canon India has announced the appointment of two iconic visual storytellers—Kiran Deohans and Sudhir Koushik—as the latest Canon Cinema...

Read more
Symphonies Life rebrands with VOLUME, making sleep a ritual
Marketing

Symphonies Life rebrands with VOLUME, making sleep a ritual

June 20, 2025
0

New Delhi: Symphonies Life, a mattress and sleep solutions brand, has announced a strategic brand overhaul in collaboration with creative...

Read more
Thums Up XForce Redefines India’s Zero-Sugar Beverage Game
Marketing

Thums Up XForce Redefines India’s Zero-Sugar Beverage Game

June 20, 2025
0

Mumbai: Thums Up XForce, the latest innovation from Coca-Cola India’s iconic billion-dollar brand Thums Up, has taken the Indian zero-sugar...

Read more
Aqua Plumbings joins hands with Ogilvy to redefine Bathware Branding in India
Marketing

Aqua Plumbings joins hands with Ogilvy to redefine Bathware Branding in India

June 20, 2025
0

Mumbai: Aqua Plumbings Pvt. Ltd., has announced a strategic creative partnership with Ogilvy, one of India’s most respected advertising agencies...

Read more
Tommy Hilfiger deepens partnership with Lucien Laviscount as Watch Ambassador for Spring Summer 2025
Marketing

Tommy Hilfiger deepens partnership with Lucien Laviscount as Watch Ambassador for Spring Summer 2025

June 20, 2025
0

Mumbai: Tommy Hilfiger, owned by PVH Corp., has announced the continuation of its partnership with actor and Tommy Family Brand...

Read more

LATEST NEWS

TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

June 23, 2025
Rahul Shaw bids adieu to India Today Group after over 13 year-stint

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Rahul Shaw bids adieu to India Today Group after over 13 year-stint
People

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025
0

Mumbai: Rahul Shaw has officially moved on from the India Today Group (ITG) after a distinguished tenure spanning more than...

MARKETING

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range
Marketing

Herbalife India appoints Smriti Mandhana and Manika Batra as Brand Ambassadors for vritilife Ayurvedic Skincare Range

June 23, 2025
0

Mumbai: Herbalife India, a health and wellness brand, has announced the appointment of two of India’s top athletes—Smriti Mandhana, Indian...

Subscribe to Newsletters

ADVERTISING

WPP named Creative Company of the Year at Cannes Lions 2025
Advertising

WPP named Creative Company of the Year at Cannes Lions 2025

June 21, 2025
0

Cannes: The Cannes Lions International Festival of Creativity has named WPP as Creative Company of the Year for 2025, honouring...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?
Authors Corner

IPL 2025: ₹4,800+ Crore in Ad Spend, 190+ Advertises, 450+ Brands… and Yet, Zero Recall?

June 23, 2025
0

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

E-Gaming Federation onboards Eight Startups to accelerate growth of India’s Skill-Based Gaming Sector

E-Gaming Federation onboards Eight Startups to accelerate growth of India’s Skill-Based Gaming Sector

June 23, 2025
TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

TRIOOH launches to usher in a new era of Data-Driven Outdoor Media

June 23, 2025
Rahul Shaw bids adieu to India Today Group after over 13 year-stint

Rahul Shaw bids adieu to India Today Group after over 13 year-stint

June 23, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.