• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Tuesday, February 7, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Buzz

BARC India to issue RFP for Digital Measurement Soon

by Editorial
February 15, 2016
in Buzz, Featured
Reading Time: 2 mins read
A A
BARC India to issue RFP for Digital Measurement Soon

BARC India to issue RFP for Digital Measurement Soon

Share Share ShareShare

Mumbai : The Broadcast Audience Research Council (BARC) India which had issued the Request for Information (RFI) for digital measurement in December, last year, has received an overwhelming response from 11 top-notch vendors from across the world.

Those who have submitted the RFI include: Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

In order to expedite the process and launch digital measurement services this year, BARC India will issue the Request for Proposal (RFP) soon and the partner for the venture will be announced in couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

Partho Dasgupta
Partho Dasgupta

Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

“A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behavior of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

Tags: AccentureBARC India CEO Partho DasguptaBARC India moves a step closer to Digital Measurement; to issue RFP SoonBARC India to issue RFP for Digital Measurement SoonBARC India TV+ Digital viewership measurement serviceEYEywa MediaGemiusGFKGracenoteIMRB and ComScoreInformateKantar MediaMediaMetrieNielsenVerto Analytics

Related Posts

Quint Digital announces acquisition of 100% stake in Quintillion Media and 47.92% stake in Spunklane Media
Featured

Quint Digital Media records Rs 18.47 cr revenue for Q3 FY23

February 7, 2023
Meta Partners with MeitY for G20 Stay Safe Online Campaign
Featured

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023

LATEST NEWS

Meta Partners with MeitY for G20 Stay Safe Online Campaign

Meta Partners with MeitY for G20 Stay Safe Online Campaign

February 7, 2023
Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

Aditya Birla Health Insurance Promotes Healthy Lifestyle by Rewarding Customers

February 7, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO
Featured

CoinDCX appoints Ex-Flipkart executive Sridhar Govardhan as CISO

by Editorial
February 7, 2023
0

Crypto firm CoinDCX has appointed Sridhar Govardhan as the Chief Information Security Officer to further strengthen its cyber security capabilities....

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

CarDekho’s Amit Jain joins KlugKlug as Mentor and Advisor

February 7, 2023

MARKETING

MyTeam11 onboards Shikhar Dhawan as brand ambassador
Featured

MyTeam11 onboards Shikhar Dhawan as brand ambassador

by Editorial
February 7, 2023
0

MyTeam11, an Indian fantasy sports app, has appointed Indian cricketer Shikhar Dhawan as their new brand ambassador. With the cricketer...

Subscribe to Newsletters

ADVERTISING

Promodome Communications bags advertising mandate for Elecrama 2023
Advertising

Promodome Communications bags advertising mandate for Elecrama 2023

by Editorial
February 7, 2023
0

Promodome Communications, a 360-degree full-service advertising agency has bagged the advertising mandate of Elecrama 2023 . ELECRAMA is the stand-alone...

Admatazz bags social media creative mandate for m.Stock

Admatazz bags social media creative mandate for m.Stock

February 7, 2023
22feet Tribal Worldwide bags digital AOR mandate of Flipkart

22feet Tribal Worldwide bags digital AOR mandate of Flipkart

February 7, 2023

PRINT

Hindu Tamil Thisai hosts mentoring program 'Padipom Uyarvom' for class 10th students
Print

Hindu Tamil Thisai hosts mentoring program ‘Padipom Uyarvom’ for class 10th students

by Editorial
February 3, 2023
0

Hindu Tamil Thisai, in partnership with Aditya Birla Group's Ultratech Cement Company and Sivasankar Trust, organized a mentoring program 'Padipom...

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

February 2, 2023
Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.