Mumbai : In the data unveiled by BARC India, for week 14 pertaining to the period between Saturday, 30th March 2019 and Friday, 5th April 2019, Star Plus continues to dominate the Urban HSM while the U+R and Rural segment is being led by Dangal.
With Dangal in the lead the ranking of the Hindi GEC’s in the U+R category remains unchanged in week 14. Big Magic and Star Plus have emerged as the runners up with 690mn imps and 624mn imps respectively. Following is Zee TV in the 4th place with 542mn imps, Sony Entertainment Television with 500mn imps stood at the 5th place this week. Colors and Sony Sab with 496 and 427mn imps managed to retain their last week’s positions of 6th and 7th slots. Star Bharat and &TV occupied the 8th and 9th positions with 279 and 150mn imps. Star Utsav with 124mn imps managed to stay at the 10th slot in the list of top Hindi GEC list in week 14.
The Urban HSM in week 14 is topped by the previous week’s leader Star Plus with 430mn imps followed by Sony Entertainment Television and Colors with 367mnn imps and 334mn imps respectively. Zee TV 328mn imps and Sony Sab 314mn imps are also seen retaining their last week’s rankings in the 4th and 5th slots while Dangal 252mn imps, Star Bharat 190mn imps and Big Magic 157mn imps followed in order. Further &TV 120mn imps and Star Utsav 81mn imps also managed to settle at the 9th and 10th ranks in week 14.
On the other hand, the Dangal continues its dominance in the Rural market as well in week 14 following the leader is Big Magic with 533 mn imps , Zee TV with 214mn imps, STAR Plus with 193 mn imps and Colors with 161mn imps. Sony Entertainment Television is also seen retaining the same place in the 6th slot with 133 mn imps. However Sony Sab has climbed to the 7th place pushing away STAR Bharat to the 8th place with 88mn imps in week 14. While Sony Pal’s 54mn imps ranking remains unchanged, STAR Utsav 43mn imps has managed to enter the top 10 channels list eliminating DD National from the list this week.